What makes packaging design successful? Creating an incredible product is only part of what makes it successful – its packaging must be incredible too. Successful packaging captures the interest and attention of consumers by standing out from the crowd. Packaging should show off your product and appeal specifically to your target audience, resonating with their …
Neuromarketing Implicit Association Market Research Case Study: How do different price promotions affect Coca Cola’s brand perception? Split Second Research reveals the answer. The Challenge Coca-Cola have historically been resistant to promotions for fear that they can adversely affect their brand. However, Coca Cola’s previous market research and planning had suggested that consumer behaviour in Greece …
Implicit Case Study: How Price Promotions Impacted Coca Cola’s Brand Perception Read More »
Implicit Case Study : Which visual assets drive sales of bottled water?
It’s our Birthday! Split Second Research celebrates 8th year. See Post Today, Split Second Research turns 8 years old. Split Second Research is a neuromarketing company which specialises in implicit market research methods. We are proud to have grown and developed our wonderfully talented team from all around the globe including UK HQ, Brazil, The …
Gemma Calvert, Professor of Neuromarketing, was invited on to the podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management. Professor Gemma Calvert is Co-founder of Split Second Research, a Neuromarketing company in the UK, specialising in implicit system 1 market research . In this episode, …
Market research provides valuable insight into our consumers’ minds. The more data we have, the easier it is to create highly effective, accurately targeted marketing strategies.
“…what series of emotions or feelings need to be experienced before consumers will consider Brand X?”
In a new study by Split Second Research, our scientists took on the challenge of discovering the formula for the “perfect day out”.
How can we eliminate this possibility and get more accurate, clear, and objective results?
When we’re preparing new advertising materials, whatever the medium or circumstances, we always hope for reassurance and validation from research, right?
Great things can happen in a split-second.
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