Split Second Research | 10 Years of Innovation
Split Second Research Turns 10! 🎉 A decade of innovation, resilience, and groundbreaking achievements! As we celebrate our 10th anniversary, we’re proud to share some
February 24, 2025
Boosting Product Discoverability
with IMPRINT Market Research Tool
IMPRINT is a powerful market research tool that helps brands ensure their products and brand assets are easy to find in today’s crowded and competitive market. In a world where consumers are constantly bombarded with countless options, standing out from the crowd has become more important than ever before.
With IMPRINT, brands can measure the “push” type of attention their brand assets receive, ensuring that they grab the consumer’s attention and remain easily accessible. This is particularly important when it comes to finding products in a physical store or online, where consumers have limited time to make a purchase decision.
For example, imagine a shopper looking for a specific product on a crowded shelf. If the product is difficult to find, the shopper can become too frustrated and opt for a different option altogether.
A product that stands out and is easy to find, yet still visually fits with the category is a winner. The same is true of a product range, for example, a range of different flavoured drinks. How easily can a flavour be found?
This applies to other scenarios as well, such as browsing through a restaurant menu.
In essence, the “findability” of a product or brand asset has a direct impact on its sales. IMPRINT helps brands ensure their assets are easy to find, helping them stand out in a crowded market and boosting their line.
Impact of Findability on Consumer
Behaviour and Purchasing Decisions
A study published in the Journal of Marketing Research found that when products were difficult to find in a store, consumers were less likely to purchase them. In fact, the study found that the likelihood of purchase decreased by nearly 10% for every additional second it took for the consumer to locate the product on the shelf. Visual attention to a pack has been shown to be the most important predictor above all other factors of actual purchases (Gidlöf et al., 2017).
These studies provide clear evidence that the findability of a product or brand asset has a significant impact on consumer behaviour and purchasing decisions. This underscores the importance of tools like IMPRINT, which can help brands ensure their products and assets are easily found by consumers, ultimately leading to increased sales and revenue.
The IMPRINT market research platform provides researchers with easy-to-download data in a tabular format, such as an Excel file, enabling straightforward sorting, filtering, and analysis of the data related to how quickly your product can be found on the shelf compared to other products in the same product category.
References
Gidlöf, K., Anikin, A., Lingonblad, M., & Wallin, A. (2017). Looking is buying. How visual attention and choice are affected by consumer preferences and properties of the supermarket shelf. Appetite, 116, 29-38. https://doi.org/10.1016/j.appet.2017.04.020
Testimonials from our Global Clients:
"This neuromarketing research method has proven an invaluable tool for the generation of targeted insights to make the decision making of our company more efficient. The innovative research tool of Split Second Research has helped us to re-evaluate our promo strategy within SSDs and Juices, to drive their penetration and frequency more effectively, while at the same time building on brand loyalty. This methodology helped us understand the reasons behind the failure of mechanisms that were previously evaluated using more traditional approaches as attractive with high purchase intent. Implicit research has pinpointed the deficiencies in the previous execution and has enabled us to improve upon Coca-Cola’s promo communication strategy."
"The fastest agency in town!"
"I trust Split Second Research with my market research needs, any day of the week. Completely reliable, fast, and efficient. They have the best expertise I know."
"Split Second’s implicit tests are invaluable for understanding the impact an advert can have (or not have as the case may be!)"
The work was very insightful and enabled us to successfully refine positioning and marketing materials for the new prescription medication to reduce the risk of stroke. We found Split Second Research to be highly professional and totally reliable. Their Implicit research methodologies provided very valuable insights into physician decision-making. We would happily employ them again for future projects
"The research revealed insights we have never had before."
"Split Second Research does amazing work, and the staff are always a pleasure to work with."
Think Again Growth
Previous
Next
Great things can happen in a split-second
Fill out an enquiry form and start to see what we can do for your brand.
Alternatively, please email Geraldine Trufil at info@splitsecondresearch.co.uk
or call: +44 (0) seven eight seven 8 four double five 9 double four
Start A Conversation
Complete an enquiry form to arrange a meeting with us:
Our blog
The England Goals That Cost 5 Million Pints: A Market Research Study
Recently, we at Split Second Research undertook a tongue-in-cheek study, commissioned by Aldi, that delved into the phenomenon of beer-spilling during England football matches. The results? Both amusing and revealing, particularly for those interested in market research.
August 23, 2024
Why do market research?
Danielle Blugrind, in an interview with Kadence International, gets it spot on when talking about reasons for doing market research.
July 29, 2024
