The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead in “What Women Want – White Paper by The Female Lead”. The study included creating a free online survey which aimed to understand what fulfilment means to women. “I recommended …
What Women Want – White Paper by The Female Lead – September 2023 Read More »
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had the pleasure of getting to know other brilliant businesses and exhibitors and made some fantastic connections. Our exhibit showcased our latest wearable EEG brainwave-testing headset that we used for our …
Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo Read More »
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious than we are led to believe. This makes it much more difficult for market researchers to conduct accurate research, as we can’t rely on simply asking questions explicitly. Through implicit …
Understanding Why People Buy Using Psychology-Based Market Research Methods Read More »
The Female Lead joined forces with Split Second Research to launch ‘The Fulfilment Finder‘, an innovative survey to help women better understand themselves and live a more fulfilled life.
12th October 2023 Upcoming Event: Exhibiting at Hereford & Worcester Chamber of Commerce Business Expo Find Split Second Research exhibiting at the H&W Chamber of Commerce Business Expo on the 12th October 2023 at the Three Counties Showground, Malvern Split Second Research are pleased to announce that we will be exhibiting at HW Chamber of Commerce …
H&W Chamber of Commerce Expo on the 12th of October 2023 Read More »
What makes product packaging design unsuccessful? Successful packaging captures the interest and attention of consumers and drives sales. It is iconic, easily recognisable and immediately sums up a brands’ identity. However, sometimes brands can miss the mark. Unsuccessful packaging design fails to communicate its contents, or its brand values and attributes. Often, unsuccessful product packaging …
What makes packaging design successful? Creating an incredible product is only part of what makes it successful – its packaging must be incredible too. Successful packaging captures the interest and attention of consumers by standing out from the crowd. Packaging should show off your product and appeal specifically to your target audience, resonating with their …
Neuromarketing Implicit Association Market Research Case Study: How do different price promotions affect Coca Cola’s brand perception? Split Second Research reveals the answer. The Challenge Coca-Cola have historically been resistant to promotions for fear that they can adversely affect their brand. However, Coca Cola’s previous market research and planning had suggested that consumer behaviour in Greece …
Implicit Case Study: How Price Promotions Impacted Coca Cola’s Brand Perception Read More »
Implicit Case Study : Which visual assets drive sales of bottled water?
It’s our Birthday! Split Second Research celebrates 8th year. See Post Today, Split Second Research turns 8 years old. Split Second Research is a neuromarketing company which specialises in implicit market research methods. We are proud to have grown and developed our wonderfully talented team from all around the globe including UK HQ, Brazil, The …
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