You think ads don’t work on you. That’s exactly the problem.
75% of people asked to rate an ad, claim advertising doesn’t affect them.
So what exactly are they rating? And why are we
June 2, 2026
FLUENT
The Fluent platform acts as a central "hub", a research condutor. It brings the different components of a survey into one manageable location.
Streamlined and Versatile Research Management with Fluent
Fluent is a powerful interface. It enables researchers to control experiments together, online with precision and ease. The platform acts as a central “hub”; it brings together different elements of a survey. These elements could be questions, responses, and panel providers, which can be managed in one place. Fluent streamlines the research process and reduces the time and resources required for a successful research project. It’s like a conductor of an orchestra – it follows a programmed plan (the manuscript) and ensures each element (musician) does its part well and in the right sequence.
The Fluent platform is versatile – it can integrate multiple surveys or experiments in one place. It can control their flow and define different respondent groups to route them through the survey in different ways. Fluent offers advanced functionality for complex experimental design. In sum, it provides an overview of the survey through its online dashboard.
The platform is cloud-based and cross-platform. This makes it ideal for surveys developed for Windows, Mac, iOS, and Android devices.
Efficient Sampling and Seamless Integration with Other Platforms
Fluent’s key features include the ability to set quotas and target numbers for each demographic or respondent group. Additionally, it can redirect to one or more panel providers in real time. It can also allocate respondents into different groups on a random basis. This is to avoid respondent allocation bias. It can also match samples between groups based on key criteria. Collectively, these features ensure that researchers can reach the desired sample size quickly.
In addition, the Fluent platform can communicate with all of our other platforms and it can receive and pass variables via URL or API for third-party platforms. Ultimately, this provides researchers with a seamless integration process.
Fluent can also analyse data by conducting statistical tests, such as t-tests, Ch-square, and correlation.
Effortless Data Export and Advanced Statistical Processing
Research survey data from all parts of a study can be downloaded in one Excel file from the Fluent platform. This file can be imported into statistical software such as XLSTAT or SPSS for further analysis. Ultimately, this allows for more advanced statistical processing of the data.
The Fluent platform’s data export feature is designed to be user-friendly. It allows for easy data export in a standardised format, making it easier to analyse data across different research projects. With the Fluent platform, researchers can quickly obtain the necessary data they need for their analysis. This saves time and resources in the research process.
Trust in Fluent
Split Second Research has extensive experience in running online market research in several industries. We have worked with FMCG, pharmaceuticals, banking and finance, charities, creative agencies, advertising agencies, and PR agencies.
Fluent has been fully trusted and used by many of our clients from reputable companies. For example, Johnson & Johnson, Coca-Cola, Chanel, SC Johnson, and many more.
In summary, Fluent is an essential and reliable tool for controlling online experiments and surveys with precision and accuracy. Fluent’s advanced functionality and seamless integration process make it a valuable market research asset. It allows researchers and businesses to obtain accurate data and insights in one place.
Future Availability and Flexibility of Fluent with Split Second Research
The Fluent platform is currently available exclusively for Do-It-Together (DIT) projects. However, Split Second Research is actively working to make it available as a Software-as-a-Service (SaaS) DIY platform in the near future. If you’re interested in using the Fluent platform for your market research needs, please contact Split Second Research for more information on how to get started.
With the upcoming release of the SaaS version, businesses and researchers will have greater flexibility and control over their research projects. This will enable them to conduct surveys and experiments with ease and accuracy.
Effortless Data Export and Advanced Statistical Processing with Fluent
Your research or survey data from all parts of your study can be downloaded in one Excel file from the Fluent platform. This file can be imported into statistical software such as XLSTAT or SPSS for further analysis, allowing for more advanced statistical processing of the data.
In addition, the Fluent platform can receive and pass variables via URL or API from within Split Second platforms and other third-party platforms, providing researchers with a seamless integration process.
Effortless Data Export and Advanced Statistical Processing with Fluent
Your research or survey data from all parts of your study can be downloaded in one Excel file from the Fluent platform. This file can be imported into statistical software such as XLSTAT or SPSS for further analysis, allowing for more advanced statistical processing of the data.
The Fluent platform’s data export feature is designed to be user-friendly and allows for easy data export in a standardised format, making it easier to analyse data across different research projects. With the Fluent platform, researchers can quickly obtain the necessary data they need for their analysis, saving time and resources in the research process.
Experience and Credibility of Split Second Research and Fluent
Split Second Research has extensive experience in running online market research in industries such as FMCG, pharmaceuticals, banking and finance, charities, creative agencies, advertising agencies, and PR agencies. Fluent has been used by reputable companies such as Johnson & Johnson, SC Johnson, Coca-Cola, Chanel, and many more.
In summary, Fluent is an essential and reliable tool for controlling online experiments and surveys with precision and accuracy. Its advanced functionality and seamless integration process make it a valuable asset for researchers and businesses looking to obtain accurate data and insights.
Future Availability and Flexibility of Fluent with Split Second Research
The Fluent platform is currently available exclusively for Do-It-Together (DIT) projects. However, Split Second Research is actively working to make it available as a Software-as-a-Service (SaaS) DIY platform in the near future. If you’re interested in using the Fluent platform for your market research needs, please contact Split Second Research for more information on how to get started. With the upcoming release of the SaaS version, businesses and researchers will have greater flexibility and control over their research projects, enabling them to conduct surveys and experiments with ease and accuracy.
Testimonials from our Global Clients:
"This neuromarketing research method has proven an invaluable tool for the generation of targeted insights to make the decision making of our company more efficient. The innovative research tool of Split Second Research has helped us to re-evaluate our promo strategy within SSDs and Juices, to drive their penetration and frequency more effectively, while at the same time building on brand loyalty. This methodology helped us understand the reasons behind the failure of mechanisms that were previously evaluated using more traditional approaches as attractive with high purchase intent. Implicit research has pinpointed the deficiencies in the previous execution and has enabled us to improve upon Coca-Cola’s promo communication strategy."
"The fastest agency in town!"
"I trust Split Second Research with my market research needs, any day of the week. Completely reliable, fast, and efficient. They have the best expertise I know."
"Split Second’s implicit tests are invaluable for understanding the impact an advert can have (or not have as the case may be!)"
The work was very insightful and enabled us to successfully refine positioning and marketing materials for the new prescription medication to reduce the risk of stroke. We found Split Second Research to be highly professional and totally reliable. Their Implicit research methodologies provided very valuable insights into physician decision-making. We would happily employ them again for future projects
"The research revealed insights we have never had before."
"Split Second Research does amazing work, and the staff are always a pleasure to work with."
Think Again Growth
Great things can happen in a split-second
Fill out an enquiry form and start to see what we can do for your brand.
Alternatively, please email Geraldine Trufil at info@splitsecondresearch.co.uk
or call: +44 (0) seven eight seven 8 four double five 9 double four
Start A Conversation
Complete an enquiry form to arrange a meeting with us:
Our blog
Predicting audience demand for European football: Insights for a Scandinavian TV channel
A Scandinavian TV channel was looking at acquiring broadcast rights across several European football leagues and needed to know which ones were actually worth pursuing. Question was: which leagues would pull viewers, and how should each be marketed to make the most of that audience?
Popularity rankings could only take them so far. What they really needed was
May 25, 2026
CERTAMENTE Milan: The Queen’s Reading Room Study on an International Stage
Back in October 2025, our CEO and Co-Founder Dr. Eamon Fulcher spoke at CERTAMENTE, the Italian neuromarketing conference that’s become one of the more respected fixtures in the international calendar. It draws researchers, industry leaders, and behavioural scientists from
May 21, 2026