It’s our Birthday! 
Split Second Research celebrates 8th year.
Today, Split Second Research turns 8 years old.
Split Second Research is a neuromarketing company which specialises in implicit market research methods.
We are proud to have grown and developed our wonderfully talented team from all around the globe including UK HQ, Brazil, The Philippines, Singapore and The States.
We would like to thank our clients for their repeated business and loyalty and for making every project an even more fascinating one than the last.
A special mention to our partners and agencies for their loyalty and commitment to neuroscience.
We look forward to welcoming new clients on their neuromarketing journey and can’t wait to see the results we discover during our future projects.
And not forgetting, a special mention to Harry our UK Office Dog for his achievements in providing entertainment, occasional drama, and ultimately, in increasing oxytocin and reducing cortisol in employees with his cuddles!
Sincerely,
The SSR Team
Latest Posts
Join Our Newsletter
Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.
Read an implicit market research case study here:
Our blog
The Free Sample Trap: Why On-the-Spot Feedback Tells You What People Think You Want to Hear
Six years ago we created a comic strip about a couple trying a free product sample at a shopping centre. At the
Your Customers Know More Than They Can Tell You
Every year, thousands of new products launch on the back of research that said they would succeed. Concept tests came back positive. Focus groups nodded along. Survey respondents said,
You think ads don’t work on you. That’s exactly the problem.
75% of people asked to rate an ad, claim advertising doesn’t affect them.
So what exactly are they rating? And why are we
