February 24, 2023
Charlotte Fulcher
SSR turns 8 years today!

It’s our Birthday! 🎂
Split Second Research celebrates 8th year.

Today, Split Second Research turns 8 years old.

Split Second Research is a neuromarketing company which specialises in implicit market research methods.

We are proud to have grown and developed our wonderfully talented team from all around the globe including UK HQ, Brazil, The Philippines, Singapore and The States.

We would like to thank our clients for their repeated business and loyalty and for making every project an even more fascinating one than the last.

A special mention to our partners and agencies for their loyalty and commitment to neuroscience.

We look forward to welcoming new clients on their neuromarketing journey and can’t wait to see the results we discover during our future projects.

And not forgetting, a special mention to Harry our UK Office Dog for his achievements in providing entertainment, occasional drama, and ultimately, in increasing oxytocin and reducing cortisol in employees with his cuddles!


The SSR Team

Read an implicit market research case study here:

Our blog

Geraldine Trufil Research Hero Split Second

Geraldine Trufil is an MRS Research Hero of 2024

We are delighted to announce that Geraldine Trufil, Chief Operating Officer and Co-Founder of Split Second Research (SSR), has been recognised as one of the Market Research Society’s (MRS) Research Heroes for 2024. Geraldine was nominated due to her exceptional work across numerous projects with Split Second Research with a particular focus on her client-first approach.

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Predicting Why Consumers Buy: Evaluating 5 Key Approaches for Brand Managers

Predicting Why Consumers Buy: Evaluating 5 Key Approaches

Whether developing a new product or launching a new marketing campaign, understanding your customers’ true attitudes is crucial to brand management. The main aim is to make predictions about consumers’ behaviour in the future. So, for example, if we wish to make a change to one of our products, we need to conduct research that will help us predict whether the change will bring about an increase sales, decrease sales, or make no difference to sales. However, it is important to choose the correct way to measure people’s thoughts, emotions, or gut-instincts towards your brand, depending on what you’d like to achieve.

There are five recognised ways to measure attitudes in market research.

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