This category would feature blog posts written by our team of experts, covering various topics related to market research, business, and marketing.
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead in “What Women Want – White Paper by The Female Lead”. The study included creating a free online survey which aimed to understand what fulfilment means to women. “I recommended …
What Women Want – White Paper by The Female Lead – September 2023 Read More »
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had the pleasure of getting to know other brilliant businesses and exhibitors and made some fantastic connections. Our exhibit showcased our latest wearable EEG brainwave-testing headset that we used for our …
Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo Read More »
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious than we are led to believe. This makes it much more difficult for market researchers to conduct accurate research, as we can’t rely on simply asking questions explicitly. Through implicit …
Understanding Why People Buy Using Psychology-Based Market Research Methods Read More »
What is Implicit Gender Bias? Our brains love to categorise. Implicit bias is a natural result of our subconscious trying to make sense of a lifetime accumulation of categories, associations, and emotions. The inevitable result is a quite large array of seemingly instinctual, non-conscious biases in the way we think about the world and other …
How Implicit Association Tests Measure Gender Bias Read More »
The Female Lead joined forces with Split Second Research to launch ‘The Fulfilment Finder‘, an innovative survey to help women better understand themselves and live a more fulfilled life.
What makes product packaging design unsuccessful? Successful packaging captures the interest and attention of consumers and drives sales. It is iconic, easily recognisable and immediately sums up a brands’ identity. However, sometimes brands can miss the mark. Unsuccessful packaging design fails to communicate its contents, or its brand values and attributes. Often, unsuccessful product packaging …
What makes packaging design successful? Creating an incredible product is only part of what makes it successful – its packaging must be incredible too. Successful packaging captures the interest and attention of consumers by standing out from the crowd. Packaging should show off your product and appeal specifically to your target audience, resonating with their …
The Rise of Online Video Nowadays, online video ads are an important tool in your digital marketing toolbox. Video is becoming increasingly popular since the rise of Tiktok and Instagram Reels. When capturing and creating your video, it is important that it does its job of capturing the interest of the audience. In particular, it …
Digital Marketing Strategy – The Importance of the First Few Seconds in Digital Ads Read More »
The Importance of Customer Segmentation in Consumer Research What is Customer Segmentation? Customer segmentation is a market research process in which customers are put into categories or “segments” based on their behaviours, demographics, characteristics or preferences. Customer segmentation gives you a more detailed picture of your target audience, allowing you to target customers who are …
It’s our Birthday! Split Second Research celebrates 8th year. See Post Today, Split Second Research turns 8 years old. Split Second Research is a neuromarketing company which specialises in implicit market research methods. We are proud to have grown and developed our wonderfully talented team from all around the globe including UK HQ, Brazil, The …
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