Market Research Tool
Unlock Deeper Consumer Insights with Forced-Choice Tests.
FAST - Forced-Choice Testing
FAST is a versatile and powerful online market research tool that provides valuable insights into consumer behaviour. By using timed forced-choice tests, it allows us to understand how consumers are thinking, giving us a clearer understanding of their preferences and opinions.
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One of the key advantages of FAST is that it can be used to test the same attributes as an implicit test. This enables us to compare a brand’s strengths and weaknesses, identify areas for improvement, and develop more effective marketing strategies. For example, we can use FAST to test whether consumers are overestimating or underestimating brand values, allowing us to adjust our messaging and positioning accordingly.
Additionally, FAST tests are highly customisable and can be tailored to fit the specific needs of each project. We can design tests to evaluate different aspects of a brand, product, or service, such as features, benefits, packaging, pricing, and more. By targeting different consumer groups, such as those based on age, gender, location, and purchasing habits, we can gain a comprehensive understanding of their preferences and behaviours.
Tailored DIT Projects
At the moment, the FAST platform is exclusively available for Do-It-Together (DIT) projects, but Split Second Research is actively working on making it available as a Software-as-a-Service (SaaS) DIY platform in the near future. If you’re interested in using FAST for your market research needs, please contact Split Second Research for more information on how to get started.
Combining FAST and IMPRESS Tests
The Split Second FAST platform can be used in conjunction with the IMPRESS platform to compare System 1 and System 2 thinking. By combining the results from both platforms, businesses can gain a more complete understanding of their brand’s strengths and weaknesses, identify areas for improvement, and develop more effective marketing strategies.
The results obtained from using both the FAST and IMPRESS platforms can be displayed in a matrix chart format using Split Second’s Excel charting plugin. This matrix chart is similar to a SWOT analysis, providing a clear visual representation of the various factors that influence consumer decision-making. By evaluating the strengths and weaknesses of the brand, as well as external opportunities and threats, businesses can gain a comprehensive understanding of their market position and develop effective strategies to achieve their goals.
With this information, businesses can also identify areas where they excel and those where they need to improve, helping them make informed decisions and take action to enhance their competitive advantage. Overall, using the FAST and IMPRESS platforms in conjunction provides a more comprehensive and accurate understanding of consumer behaviour, enabling businesses to develop more effective strategies to achieve their goals.
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