FAST

Market Research Tool  

Unlock deeper consumer insights with timed and rapid forced-choice tests

fast market research survey platform

FAST is a rapid forced-choice test

FAST is a versatile online market research tool that can provide insights into intuitive feelings that consumers hold about brands, products, and services. By using timed forced-choice tests, it allows us to understand how consumers are feeling at an intuitive level. So, instead of relying on untimed question, this approach can give us a clearer understanding of consumers’ preferences and opinions.

(Please note that this video is for illustrative purposes only and the logo is not normally shown during the task.)

One of the key advantages of FAST is that it can be used to test the same attributes used in an implicit test. This enables us to compare true subconscious feelings with more intuitive feelings and thereby obtain deeper insights. Wecan measure a brand’s strengths and weaknesses, identify areas for improvement, and develop more effective marketing strategies. We can use FAST to yield useful consumer insights to adjust our messaging and positioning accordingly.

Additionally, FAST tests are highly customisable and can be tailored to fit the specific needs of each project. We can design tests to evaluate different aspects of a brand, product, or service, such as its features, its benefits, its packaging, its pricing, and more. By targeting different consumer groups, such as those based on age, gender, location, and purchasing habits, we can gain a comprehensive understanding of their preferences and behaviours.

Tailored DIT Projects

Additionally, FAST tests are highly customisable and can be tailored to fit the specific needs of each project. We can design tests to evaluate different aspects of a brand, product, or service, such as its features, its benefits, its packaging, its pricing, and more. By targeting different consumer groups, such as those based on age, gender, location, and purchasing habits, we can gain a comprehensive understanding of their preferences and behaviours.

Combining FAST and IMPRESS Tests

The Split Second FAST platform can also be used without requiring a pressured timed response. We can allow respondents to respond in their own time. When we do this we can use FAST in conjunction with the IMPRESS platform to compare System 1 and System 2 thinking. By combining the results from both platforms, we gain a more complete understanding of a brand’s strengths and weaknesses.

fast implicit reaction time testing platform irt market research tool

The results obtained from using both the FAST and IMPRESS platforms can be displayed in a matrix chart format using Split Second’s Excel charting plugin. This matrix chart is similar to a SWOT analysis, providing a clear visual representation of the various factors that influence consumer decision-making. By evaluating the strengths and weaknesses of the brand, as well as external opportunities and threats, businesses can gain an understanding of their market position and develop effective strategies to achieve their goals.

With this information, businesses can also identify areas where they excel and those where they need to improve, helping them make informed decisions and take action to enhance their competitive advantage. Overall, using the FAST and IMPRESS platforms in conjunction provides a more comprehensive and accurate understanding of consumer behaviour, enabling businesses to develop more effective strategies.

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