One critical aspect of new product development is the branding and design of the product. Colours, shapes, symbols, fonts, images, logos, and other design elements can all have hidden meanings and subconscious associations that strongly influence how consumers feel towards your brand and product. That’s where our neuro-informed design approach comes in.

We can evaluate several design routes on consumers using our implicit testing technology to determine which designs leverage the right subconscious meanings and avoid accidentally triggering negative or unwanted associations. Our central location prototype testing can provide valuable insights that can help point your design in a strong direction.