The Free Sample Trap: Why On-the-Spot Feedback Tells You What People Think You Want to Hear
Six years ago we created a comic strip about a couple trying a free product sample at a shopping centre. At the
July 20, 2026
Gain deeper insights for
new product development
Use implicit association tests to determine the opportunities and risks associated with launching your new product.
New Product Development
The stakes are high – around 40% of new products launched to the market fail. The cost of failure can be significant in terms of both time and money. That’s why it is crucial to do the market research.
Split Second Research offers a range of tests to evaluate all aspects of new product development. We assess the product’s name, market analysis, and packaging design. Using implicit association testing, we can help you determine how well your new product will perform against both your current range and competitor brands.
Neuro-Informed Design
One critical aspect of new product development is the branding and design of the product. Colours, shapes, symbols, fonts, images, logos, and other design elements can all have hidden meanings and subconscious associations that strongly influence how consumers feel towards your brand and product. That’s where our neuro-informed design approach comes in.
We can evaluate several design routes on consumers using our implicit testing technology to determine which designs leverage the right subconscious meanings and avoid accidentally triggering negative or unwanted associations. Our central location prototype testing can provide valuable insights that can help point your design in a strong direction.
Deeper, More Accurate Insights
By using our research and testing services during new product development, you can significantly reduce the risk of failure and increase the chances of success. Our insights can help you make more accurately informed decisions and ensure that your new product resonates with consumers from the very beginning, leading to greater success and profitability.
Great things can happen in a split-second
Fill out an enquiry form and start to see what we can do for your brand.
Alternatively, please email Geraldine Trufil at info@splitsecondresearch.co.uk
or call: +44 (0) seven eight seven 8 four double five 9 double four
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