Use our Implicit Association Testing tools to understand your something and reveal deeper, more accurate insights.
Split Second Research is a neuromarketing research agency that delivers deep market knowledge for your competitive edge.
You need knowledge for everything you are doing in business.
Good market research can unlock product opportunities, promotional ideas, and in a word, competitive advantage.
Our techniques give brand managers more insightful, accurate, and comprehensive data to perfect their brand strategies.
Narrowing the Truth Gap
Even when you do market research, there is often a truth gap between what people say they are going to do and how they actually behave; this presents a significant risk for market researchers.
Using our implicit association testing and other neuro-cognitive tools, we uncover a better understanding of consumers’ purchasing decisions and so narrow the truth gap.
Global brands trust split Second Research’s technology. We have provided services for and delighted: Givaudan, The Female Lead, Nando’s, Mothercare, Chanel, Johnson & Johnson, Lumanity, NRS Healthcare, Heinz, TBS, Amgen, Bayer, Organix, Santander, Danone, HRA Pharma, Coca-Cola, SC Johnson, Hewlett Packard, ITV, Adidas, Symrise, BBC, Nationwide, Loacker, OCBC Bank, Budweiser, Merk, and so many more…
Our Solutions
Brand
Equity
Measure your brand equity using Implicit and Explicit testing to gain deeper, more accurate insights.
Packaging
Testing
Compare designs and measure your pack’s findability with more accuracy using the IMPRINT and IMPACT platforms.
Brand
Tracking
Track how consumers perceive your brand over time. Measure their response to your marketing campaigns.
New Product
Development
Partner with us to apply a neuro-informed design approach to your new product development.
Brand
Positioning
Conduct a brand positioning SWOT Analysis based on Implicit and Explicit research data.
Pricing & Promotions
Evaluate the effects of pricing and in-store promotions and their impact on the perception of your brand.
Product
Claims
Discover how consumers really feel about each of your product claims.
Ad
Testing
Find out the impact and effectiveness of your ad, and determine if it is prone to spill-over effects.
Public
Image
Gain a deeper understanding of your public perception using our tools based in neuroscience and psychology.
Market Category Analysis
Discover how implicit reaction tests can help you understand your market category and what its purchase drivers are.
Our Platforms
& Tools
EXPRESS
Traditional surveys (self-report questionnaires) can be built on our EXPRESS online market research platform.
IMPRESS
Implicit reaction time tests are used in market research to measure consumers’ inner feelings and attitudes towards products and services.
FAST
FAST is a forced-choice online market research test.
IMPULSE
Split Second Research’s IMPULSE market research platform is a moment-by-moment test.
IMPRINT
IMPRINT is a "findability" market research tool.
FLUENT
The Fluent router keeps all market research elements together.
BIOMETRIC
Neuromarketing and Biometric Recording are two of our specialisms.
ACT
ACT (Attribute Choice Test) is a response latency tool, which is used to evaluate different type of brands or products.
IMPACT
IMPACT, our eye-tracking tool is used to determine visual capture of a brand’s assets.
We are world-leading authorities and experts in market research, psychology and neuroscience
Split Second Research is a neuromarketing research agency specialising in implicit association testing and biometric testing. We are based in the UK, with offices in Singapore, Brazil, and the Philippines. As experts in neuromarketing, we work with top global brands to provide reliable, accurate insights.
Testimonials from our Global Clients:
Think Again Growth
Great things can happen in a split-second
Fill out an enquiry form and start to see what we can do for your brand.
Alternatively, please email Geraldine Trufil at info@splitsecondresearch.co.uk
or call: +44 (0) seven eight seven 8 four double five 9 double four
Start A Conversation
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Our blog
The England Goals That Cost 5 Million Pints: A Market Research Study
Recently, we at Split Second Research undertook a tongue-in-cheek study, commissioned by Aldi, that delved into the phenomenon of beer-spilling during England football matches. The results? Both amusing and revealing, particularly for those interested in market research.
Why do market research?
Danielle Blugrind, in an interview with Kadence International, gets it spot on when talking about reasons for doing market research.
Geraldine Trufil is an MRS Research Hero of 2024
We are delighted to announce that Geraldine Trufil, Chief Operating Officer and Co-Founder of Split Second Research (SSR), has been recognised as one of the Market Research Society’s (MRS) Research Heroes for 2024. Geraldine was nominated due to her exceptional work across numerous projects with Split Second Research with a particular focus on her client-first approach.