AD TESTING: Hope is not a strategy
When we’re preparing new advertising materials, whatever the medium or circumstances, we always hope for reassurance and validation from research, right?
What makes women fulfilled? A new survey by Split Second Research and the Female Lead has the answers
What is YOUR fulfilment persona? Are you an ACHIEVER, CREATOR or other… Split Second Research is pleased to announce that it has partnered with The Female Lead in the creation of an online self-discovery survey called the Fulfilment Finder. The Female Lead is a charitable organisation led by the Dunn and Humby Foundation. In the short time the survey …
