Biometric Testing to Reveal The “Perfect Day Out”
In a new study by Split Second Research, which took place in CBeebies Land at Alton Towers Resort, our scientists took on the challenge of using biometric testing to reveal the formula for the “perfect day out”.
Split Second Research is a neuromarketing company specialising in implicit system 1 market research and biometric measuring.
How does biometric testing work?

By pairing biometric testing wearable tech with a group of fun-seeking youngsters, we discovered the most magical day. This day involves exactly 17 minutes of thrills, 8 minutes of mental activity, 15 minutes of relaxation and 20 minutes independent play every hour.
As children move from ride to ride, their emotional levels will rise and fall. We call those emotional turning points. As neuroscientists, we know that memories are formed by these emotional trajectories.
Because we know this is how memories are formed, it is very likely that the children who experience these emotional highs or “turning points” will remember this experience for the rest of their lives.
Learn more
To find out more about CBeebies Land, visit www.altontowers.com
Read more about our market research methods
or
Latest Posts
Join Our Newsletter
Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.
Our blog

Split Second Research | 10 Years of Innovation
Split Second Research Turns 10! 🎉 A decade of innovation, resilience, and groundbreaking achievements! As we celebrate our 10th anniversary, we’re proud to share some

The England Goals That Cost 5 Million Pints: A Market Research Study
Recently, we at Split Second Research undertook a tongue-in-cheek study, commissioned by Aldi, that delved into the phenomenon of beer-spilling during England football matches. The results? Both amusing and revealing, particularly for those interested in market research.

Why do market research?
Danielle Blugrind, in an interview with Kadence International, gets it spot on when talking about reasons for doing market research.