Use our Product Index of Engagement (PIE) to compute the power of your packaging.

Product Index of Engagement

Product Index of Engagement

Find out how easy your packaging is to find on shelf. Find out whether it stands out from the crowd. Discover the effectiveness of each part of your product’s packaging in terms of grabbing attention and triggering a purchase. Find out how well your packaging delivers your brand message. Discover how congruent it is with the market category and how distinctive it is from your competitors. Use this tool to optimize the design of your packaging. Every month we run a selection of new products through our Product Index of Engagement (PIE). We have a database of a wide array of products and have computed norms for different product verticals.

Contact us to find out your product’s PIE.


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