Gain a competitive advantage by tracking how your audience implicitly perceive your brand over time.
What Is Brand Tracking?
Brand Tracking is a continual measurement of a brand’s perception over time.
Monitoring brand perception allows brand managers to understand how certain events, such as launches, campaigns, or new products, have affected their brand equity and brand trust. By monitoring these changes in perception, brand managers can adjust their marketing and communication strategies to better align with consumer expectations and preferences.
Ultimately, brand tracking allows for more power and control by delivering a bigger picture and a better understanding of your brand.
When combining brand tracking with the power of implicit testing methods, this combination delivers even more meaningful and accurate insights.
Brand Tracking With Implicit Association Testing
Brand tracking, especially when combined with implicit testing methods, is a game-changer for maintaining consumer trust and enhancing brand perception.
Implicit testing delves into the subconscious attitudes and feelings of consumers, providing deeper insights than traditional surveys or explicit feedback. By continuously monitoring how customers implicitly perceive your brand over time, you can uncover hidden strengths and weaknesses, anticipate market shifts, and make data-driven decisions that resonate with your audience.
This proactive approach not only helps in fine-tuning marketing strategies but also in fostering a reliable and trustworthy brand image, ultimately leading to higher conversion rates and stronger customer loyalty.
Split Second Research can provide you with your own implicit brand tracking platform that is affordable and user friendly.
Get In Touch
Contact our friendly expert team to discover how implicit brand tracking can work for you.
Tracking Your Brand's Success
Brand managers play a crucial role in the success of a brand by monitoring and analysing how their brand is perceived in the market. By tracking the perception of the brand over time and during specific key periods, they can gain insights into the factors that influence its perception.
For instance, brand managers can analyse whether specific events, such as product launches, advertising campaigns, or public relations crisis, have affected the way their brand is perceived by consumers. By monitoring these changes in perception, they can adjust their marketing and communication strategies to better align with consumer expectations and preferences.
Furthermore, brand managers can also identify seasonal effects that impact their brand’s perception. For example, some products may be more popular during certain times of the year, such as holiday seasons, while others may experience fluctuations in demand due to changing trends or preferences.
Great things can happen in a split-second
Start A Conversation
Complete an enquiry form to arrange a meeting with us:
Our blog
Understanding Emotional Responses to Fragrance in Context
A global fragrance company wanted to profile how four new fragrances were experienced, with a specific focus on their functional emotional use.
The goal was to understand which fragrances naturally support different emotional states, for example, which scents help calm or reduce anxiety in work environments, and which feel more appropriate in contexts requiring reassurance or comfort, such as high-trust or service-led settings.
This introduces a more
The Three Pain Points of Commissioning Market Research
When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a
Finding the Right Fit: Why Brand and Partner match matters
Picking the right partner for a brand, whether that’s a celebrity or a sponsor, is harder than it looks. High profile and well-liked doesn’t automatically mean the right fit, and a mismatch can do real damage to a brand even when it’s not immediately obvious why.
Two clients came to us with versions of