Case Studies
The case studies category is to showcase real-world examples of Split Second Research products, services, or solutions that have helped its customers or clients solve specific problems or achieve particular goals. The case studies include a brief overview of the customer’s situation, the challenges the client faced, the solutions provided by the Split Second Research, and the results achieved.
Explore our Case Studies and discover how our solutions have helped clients overcome their unique challenges and achieve their goals. From FCMG, healthcare, banks, hotels, our success stories demonstrate our expertise and commitment to delivering results. Browse our customer stories today and see how we can help your business succeed.
For more in depth information, you can contact Split Second Research. Some of these case studies are available for purchase as part of a book.
King’s Favour was winning blind tastings. Regular drinkers consistently rated it ahead of other wines in the category, so the quality was there, but you wouldn’t have known it from the shelf price or the way the bottle sat among its competitors.
The brand team started wondering: was the wine actually the problem? Or was the packaging just failing to keep up with what was inside?
If it was the latter, there might be an opportunity to update the design, move the price, and not lose a single sale in the process, but
By 2010, the media landscape was moving fast. New digital music channels were emerging, and MTV was picking up an uncomfortable signal from conventional research: surveys and focus groups suggested the brand was losing relevance with
A global fragrance company wanted to profile how four new fragrances were experienced, with a specific focus on their functional emotional use.
The goal was to understand which fragrances naturally support different emotional states, for example, which scents help calm or reduce anxiety in work environments, and which feel more appropriate in contexts requiring reassurance or comfort, such as high-trust or service-led settings.
This introduces a more
Picking the right partner for a brand, whether that’s a celebrity or a sponsor, is harder than it looks. High profile and well-liked doesn’t automatically mean the right fit, and a mismatch can do real damage to a brand even when it’s not immediately obvious why.
Two clients came to us with versions of
Naming a brand is harder than it looks. A London-based branding agency was restructuring and needed a new name, one that could carry real meaning across six brand values and
A leading fast-food chain was planning to launch a new CSR initiative and had developed a nationwide communications campaign across 450+ UK outlets, including menus, banners, and table cards. The board was fully supportive, the initiative seemed like a natural fit for
OCBC wanted to show its customers, and potential customers, that it really understands their needs. The task was to develop a
When a fragrance design company was commissioned to develop a new scent for a fabric conditioner, the brief quickly expanded beyond the fragrance itself.
The client wanted to refine the formula and refresh the imagery used in
In China’s beer market, two important features shape premium positioning: local expectations and brand heritage. The client wanted to understand how their Western beer brand was being perceived in the
A series of financial scandals in the Australian banking sector in 2016, included scrutiny over insurance selling, alleged market manipulation, foreign exchange conduct, and financial advice breaches. Trust in
