In Memory Before the Video Played: Measuring the Impact of a Telecom Brand’s Serie A Sponsorship
Sponsorship ROI is one of the most contested measurement challenges in marketing. When a brand invests in the
Case Studies
The case studies category is to showcase real-world examples of Split Second Research products, services, or solutions that have helped its customers or clients solve specific problems or achieve particular goals. The case studies include a brief overview of the customer’s situation, the challenges the client faced, the solutions provided by the Split Second Research, and the results achieved.
Explore our Case Studies and discover how our solutions have helped clients overcome their unique challenges and achieve their goals. From FCMG, healthcare, banks, hotels, our success stories demonstrate our expertise and commitment to delivering results. Browse our customer stories today and see how we can help your business succeed.
For more in depth information, you can contact Split Second Research. Some of these case studies are available for purchase as part of a book.
Crossing the Atlantic: How a Five-Platform Pack Testing Study Identified the Right Design for a US Market Launch
A product that performs well in one market does not automatically translate to another. The visual language of packaging, the colours that signal quality, the
From 2 Months to 2 Weeks: What a packaging study 10 years ago tells us about where consumer research Is heading
A decade ago, a global cosmetic brand approached Split Second Research with a competitive problem that their existing research could not solve.
Three Ads, Three Reactions: What Implicit Testing Reveals About Creative
In 2017, we ran an implicit study on three ads for a major automotive company.
Same brand. Different models. Very different results.
Understanding Emotional Response to Email Marketing
Email marketing is one of those things every brand uses, but very few understand what it actually does to their brand. Some emails feel engaging and
Predicting audience demand for European football: Insights for a Scandinavian TV channel
A Scandinavian TV channel was looking at acquiring broadcast rights across several European football leagues and needed to know which ones were actually
RNLI Charity Branding: Testing a new Logo and Tagline
When UK legislation changed to require active opt-in for marketing communications, RNLI faced more than a compliance question. They saw an
Turning Product Quality into Value for King’s Favour Wine
King’s Favour was winning blind tastings. Regular drinkers consistently rated it ahead of other wines in the category, so the quality was there, but you wouldn’t have known it from the shelf price or the way
Rethinking What “Losing Relevance” Really Meant for MTV
By 2010, the media landscape was moving fast. New digital music channels were emerging, and MTV was picking up an uncomfortable signal from conventional
Understanding Emotional Responses to Fragrance in Context
A global fragrance company wanted to profile how four new fragrances were experienced, with a specific focus on their functional emotional