Understanding Emotional Response to Email Marketing
Email marketing is one of those things every brand uses, but very few understand what it actually does to their brand. Some emails feel engaging and
Case Studies
The case studies category is to showcase real-world examples of Split Second Research products, services, or solutions that have helped its customers or clients solve specific problems or achieve particular goals. The case studies include a brief overview of the customer’s situation, the challenges the client faced, the solutions provided by the Split Second Research, and the results achieved.
Explore our Case Studies and discover how our solutions have helped clients overcome their unique challenges and achieve their goals. From FCMG, healthcare, banks, hotels, our success stories demonstrate our expertise and commitment to delivering results. Browse our customer stories today and see how we can help your business succeed.
For more in depth information, you can contact Split Second Research. Some of these case studies are available for purchase as part of a book.
Predicting audience demand for European football: Insights for a Scandinavian TV channel
A Scandinavian TV channel was looking at acquiring broadcast rights across several European football leagues and needed to know which ones were actually
RNLI Charity Branding: Testing a new Logo and Tagline
When UK legislation changed to require active opt-in for marketing communications, RNLI faced more than a compliance question. They saw an
Turning Product Quality into Value for King’s Favour Wine
King’s Favour was winning blind tastings. Regular drinkers consistently rated it ahead of other wines in the category, so the quality was there, but you wouldn’t have known it from the shelf price or the way
Rethinking What “Losing Relevance” Really Meant for MTV
By 2010, the media landscape was moving fast. New digital music channels were emerging, and MTV was picking up an uncomfortable signal from conventional
Understanding Emotional Responses to Fragrance in Context
A global fragrance company wanted to profile how four new fragrances were experienced, with a specific focus on their functional emotional
Finding the Right Fit: Why Brand and Partner match matters
Picking the right partner for a brand, whether that’s a celebrity or a sponsor, is harder than it looks. High profile and well-liked doesn’t automatically mean the right
Choosing a Brand Name Through Implicit Insight
Naming a brand is harder than it looks. A London-based branding agency was restructuring and needed a new name, one that could carry real meaning across six
Testing Customer Response to a CSR Initiative at a Fast Food Chain
A leading fast-food chain was planning to launch a new CSR initiative and had developed a nationwide communications campaign across 450+ UK outlets,
Tagline Testing for a Bank in Singapore
OCBC wanted to show its customers, and potential customers, that it really understands their needs. The task was to develop a