email marketing
Understanding Emotional Response to Email Marketing
Email marketing is one of those things every brand uses, but very few understand what it actually does to their brand. Some emails feel engaging and
June 9, 2026
Explore our work in action
european football TV
Predicting audience demand for European football: Insights for a Scandinavian TV channel
A Scandinavian TV channel was looking at acquiring broadcast rights across several European football leagues and needed to know which ones were actually
May 25, 2026
RNLI Charity
RNLI Charity Branding: Testing a new Logo and Tagline
When UK legislation changed to require active opt-in for marketing communications, RNLI faced more than a compliance question. They saw an
May 18, 2026
King’s favour wine
Turning Product Quality into Value for King’s Favour Wine
King’s Favour was winning blind tastings. Regular drinkers consistently rated it ahead of other wines in the category, so the quality was there, but you wouldn’t have known it from the shelf price or the way
May 12, 2026
MTV Channel
Rethinking What “Losing Relevance” Really Meant for MTV
By 2010, the media landscape was moving fast. New digital music channels were emerging, and MTV was picking up an uncomfortable signal from conventional
April 29, 2026
Fragrance in context
Understanding Emotional Responses to Fragrance in Context
A global fragrance company wanted to profile how four new fragrances were experienced, with a specific focus on their functional emotional
April 22, 2026
Celebrity & TV Sponsorship Fit
Finding the Right Fit: Why Brand and Partner match matters
Picking the right partner for a brand, whether that’s a celebrity or a sponsor, is harder than it looks. High profile and well-liked doesn’t automatically mean the right
April 10, 2026
Branding Agency
Choosing a Brand Name Through Implicit Insight
Naming a brand is harder than it looks. A London-based branding agency was restructuring and needed a new name, one that could carry real meaning across six
March 27, 2026
Fast Food Chain
Testing Customer Response to a CSR Initiative at a Fast Food Chain
A leading fast-food chain was planning to launch a new CSR initiative and had developed a nationwide communications campaign across 450+ UK outlets,
March 18, 2026