
Use our Implicit Association Testing tools to understand your something and reveal deeper, more accurate insights.
Split Second Research is a market research agency specialising in psychology-based methods to deeply understand consumer behaviour.
We give brand managers and insights teams a fuller picture; delivering more insightful, accurate, and comprehensive data to perfect their brand strategy.

Narrowing the Truth Gap
There is often a large truth gap between what people say they are going to do and how they actually behave; this presents a significant risk for market researchers.
Using our psychological sciences-based market research tools and techniques, we uncover a better understanding of consumers’ emotions, intuitions, and gut-feelings which can narrow the truth gap.


Our Solutions

Brand
Equity
Measure your brand equity using Implicit and Explicit testing to gain deeper, more accurate insights.

Packaging
Testing
Compare designs and measure your pack’s findability with more accuracy using the IMPRINT and IMPACT platforms.

Brand
Tracking
Track how consumers perceive your brand over time. Measure their response to your marketing campaigns.

New Product
Development
Partner with us to apply a neuro-informed design approach to your new product development.

Brand
Positioning
Conduct a brand positioning SWOT Analysis based on Implicit and Explicit research data.

Pricing & Promotions
Evaluate the effects of pricing and in-store promotions and their impact on the perception of your brand.

Product
Claims
Discover how consumers really feel about each of your product claims.

Ad
Testing
Find out the impact and effectiveness of your ad, and determine if it is prone to spill-over effects.

Public
Image
Gain a deeper understanding of your public perception using our tools based in neuroscience and psychology.

Digital
Marketing
Discover how implicit reaction tests can predict which digital ads will be the most successful and why.
Our Platforms
& Tools

EXPRESS
Traditional surveys (self-report questionnaires) can be built on our EXPRESS online market research platform.

IMPRESS
Implicit reaction time tests are used in market research to measure consumers’ inner feelings and attitudes towards products and services.

FAST
FAST is a forced-choice online market research test.

IMPULSE
Split Second Research’s IMPULSE market research platform is a moment-by-moment test.

IMPRINT
IMPRINT is a "findability" market research tool.

FLUENT
The Fluent router keeps all market research elements together.

BIOMETRIC
Neuromarketing and Biometric Recording are two of our specialisms.

ACT
ACT (Attribute Choice Test) is a response latency tool, which is used to evaluate different type of brands or products.

IMPACT
IMPACT, our eye-tracking tool is used to determine visual capture of a brand’s assets.
We are world-leading authorities and experts in market research, psychology and neuroscience
Split Second Research is a market research agency specialising in implicit association testing and biometric testing. We are based in the UK, with offices in Singapore, Brazil, and the Philippines. As experts in neuromarketing, we work with top global brands to provide reliable, accurate insights.

Testimonials from our Global Clients:







Think Again Growth
Great things can happen in a split-second
Fill out an enquiry form and start to see what we can do for your brand.
Alternatively, please email Geraldine Trufil at info@splitsecondresearch.co.uk
or call: +44 (0) seven eight seven 8 four double five 9 double four
Start A Conversation
Complete an enquiry form to arrange a meeting with us:
Our blog

What Women Want – White Paper by The Female Lead – September 2023
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead

Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had

Understanding Why People Buy Using Psychology-Based Market Research Methods
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious