Use our Implicit Association Testing tools to understand your something and reveal deeper, more accurate insights.
Split Second Research is a market research agency specialising in psychology-based methods to deeply understand consumer behaviour.
We give brand managers and insights teams a fuller picture; delivering more insightful, accurate, and comprehensive data to perfect their brand strategy.
Narrowing the Truth Gap
There is often a large truth gap between what people say they are going to do and how they actually behave; this presents a significant risk for market researchers.
Using our psychological sciences-based market research tools and techniques, we uncover a better understanding of consumers’ emotions, intuitions, and gut-feelings which can narrow the truth gap.
We are world-leading authorities and experts in market research, psychology and neuroscience
Split Second Research is a market research agency specialising in implicit association testing and biometric testing. We are based in the UK, with offices in Singapore, Brazil, and the Philippines. As experts in neuromarketing, we work with top global brands to provide reliable, accurate insights.
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The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious