Split Second Research’s IMPULSE test is an implicit test for analysing audio-visual content, such as TV adverts, radio adverts, movie trailers, programme excerpts, online videos, promotional videos, training videos, political speeches, and so on. It provides a moment-to-moment analysis of emotional reactions to the content. IMPULSE can read up toRead More

Dr. Eamon Fulcher presented at the American Chamber of Commerce in Singapore in May. The focus of his talk was on future developments in neuromarketing and new implicit reaction time techniques.

10 Reasons for using an implicit survey This post also answers the related questions and issues: 10 reasons for using an implicit reaction time survey. 10 reasons for using an implicit association test (IAT) in consumer research. 10 reasons not to solely rely on a traditional survey. Traditional surveys don’t alwaysRead More

Split Second Research sponsors the Dads4Daughters campaign in collaboration with Blinc Partnership and St Paul’s Girls’ School. Take the Dads4Daughters Test – How gender biased are you? Click the logo below: The test has been featured in Reuters The Metro The Telegraph BBC’s Venessa Felt’s Radio London show (scroll to 1:48)Read More

Interview in Milan

Comparison of two Implicit Association Tests Affective Priming versus Implicit Association test One criticism of the IAT is that it may merely tap ‘extrapersonal associations’ – it may be a measure of culturally shared assumptions rather than personal attitudes. For example, this would argue that an IAT that detects myRead More

Implicit reaction time tests, whether based on the implicit association test (the IAT) or on affective priming are on the rise in the world of market research. Implicit reaction time tests hold the promise to unlock deep seated consumer attitudes. Using the analogy of an archaeological dig (as a colleagueRead More

Use our Product Index of Engagement (PIE) to compute the power of your packaging. Find out how easy your packaging is to find on shelf. Find out whether it stands out from the crowd. Discover the effectiveness of each part of your product’s packaging in terms of grabbing attention and triggering aRead More

Impress is our survey framework for all of our implicit market research tests. It can be used for: Brand Equity Brand Positioning Brand Tracking Advertising Evaluation TV adverts Radio adverts Print adverts Political speeches Marketing videos Websites Other marketing materials (e.g., out of home) Packaging New pack designs Comparing packagingRead More

Our Director of Research & Development, Dr. Eamon Fulcher, recently presented at the Certamente neuromarketing conference in Milan early March 2017. Check out the website for latest news about the speakers and topics at http://www.certamente2017.com/. Eamon’s talk  focused on how implicit reaction time techniques can enhance our understanding of how consumersRead More

Use our Product Index of Engagement (PIE) to compute the power of your packaging. Find out how easy your packaging is to find on shelf. Find out whether it stands out from the crowd. Discover the effectiveness of each part of your product’s packaging in terms of grabbing attention and triggering aRead More

Impress is our survey framework for all of our implicit market research tests. It can be used for: Brand Equity Brand Positioning Brand Tracking Advertising Evaluation TV adverts Radio adverts Print adverts Political speeches Marketing videos Websites Other marketing materials (e.g., out of home) Packaging New pack designs Comparing packagingRead More

Now you can create your own implicit reaction time tests from the comfort of your office desk. No set-up fee! Free annual licence! Create your test within minutes, using our unique online interface: Upload images of the brands (packages, logos, and so on) you want to test and select your attributesRead More