As I have a background in neural networks (I completed my PhD at the Neural Systems Engineering Lab at Imperical College London), I have for some time known that neural networks could be used to make sense of consumer data and give rise to predictions and insights that have beenRead More

Split Second Research, with Edelman Intelligence and Hewlett Packard, took two awards at the ARF David Ogilvy Awards, September 2019. We won GOLD in the category TECH & COMMUNICATIONS (beating Twitter and Samsung), and SILVER in the category DATA INNOVATION. The aim of the marketing campaign was to reinforce HP’sRead More

The commercial test is itself based on the evaluative priming paradigm in academic research (e.g., Fazio, et al., 1986)1. The first phase of the test is to detect target emotion words as belonging to either one category (e.g., Happy) or another (e.g., Sad).  On each trial in this first phase, the word appears and theRead More

Dr Eamon Fulcher, CEO & Co-founder, Split Second Research. Everyone, so it seems, loves a bargain. But all bargains may not be equal. A price discount on a single item may be perceived differently from a unit offer, such as buy one get one free, and differently from a freeRead More

Of all the marketing decisions that fast food restaurants face, the design of the menu is not often thought to be the most important. Yet, the constraints on the design of a menu are numerous and often pull in opposite directions. A menu has to (1) display the range of mealsRead More

In its fourth year, the in-cosmetics Formulation Summit is an education-focused convention, that captures the strongest trends driving the industry. This year it included a number of leading international experts for the benefit of R&D professionals, senior formulators, and decision makers from cosmetics brands, manufacturers and ingredient suppliers. Dr Eamon FulcherRead More

Geraldine, Thaigo, and Eamon taking in the views at the Shopper Brain Conference, Rio de Janeiro, Brazil, July 2018. Eamon gave a talk on the use of implicit reaction time testing and pricing, especially consumers’ perception of offers and promotions. Implicit reaction time tests can be used to understand theRead More

What if your decisions to buy something are actually strongly influenced by unconscious biases? Our neuromarketing director Prof Gemma Calvert joins the Money FM studio to tell you more! Watch the full interview here.  

Split Second Research recently teamed up with Edelman Intelligence to conduct a study on what the All American Family means for different sectors of American society. The findings are published here: All-American Family | HP ENVY Photo from HP, Inc. Dr Eamon Fulcher

Prof Gemma Calvert, co-founder of Split Second Research, gave an insightful and entertaining keynote talk at the World Neuromarketing Forum in Singapore, 2018. Hosted by the NMSBA, the conference focussed on current thinking and new developments in neuromarketing, bringing together providers and users in a highly interactive forum.   Split Second ResearchRead More

Use our Product Index of Engagement (PIE) to compute the power of your packaging. Find out how easy your packaging is to find on shelf. Find out whether it stands out from the crowd. Discover the effectiveness of each part of your product’s packaging in terms of grabbing attention and triggering aRead More

Impress is our survey framework for all of our implicit market research tests. It can be used for: Brand Equity Brand Positioning Brand Tracking Advertising Evaluation TV adverts Radio adverts Print adverts Political speeches Marketing videos Websites Other marketing materials (e.g., out of home) Packaging New pack designs Comparing packagingRead More

Now you can create your own implicit reaction time tests from the comfort of your office desk. Create your test within minutes, using our unique online interface: Upload images of the brands (packages, logos, and so on) you want to test and select your attributes from a list, and putRead More