split second research there's something about your brand

Use our Implicit Association Testing tools to understand your something and reveal deeper, more accurate insights.

There's something about your brand.
There's something about your product.
There's something about your story.
There's something about your message.
There's something about your pricing.
There's something about your market.
There's something about your personality.
There's something about your packaging.
There's something about your advert.
There's something about your brand.

Split Second Research is a neuromarketing research agency that delivers deep market knowledge for your competitive edge.

You need knowledge for everything you are doing in business.

Good market research can unlock product opportunities, promotional ideas, and in a word, competitive advantage.

Our techniques give brand managers more insightful, accurate, and comprehensive data to perfect their brand strategies.

Narrowing the Truth Gap

Even when you do market research, there is often a truth gap between what people say they are going to do and how they actually behave; this presents a significant risk for market researchers.

Using our implicit association testing and other neuro-cognitive tools, we uncover a better understanding of consumers’ purchasing decisions and so narrow the truth gap.

Split Second Research is an award winning neuromarketing research agency
Split Second Reseach Clients

We have provided services for and have delighted: Givaudan, The Female Lead, Nando’s, Mothercare, Chanel, Johnson & Johnson, Lumanity, NRS Healthcare, Heinz, TBS, Amgen, Bayer, Organix, Santander, Danone, HRA Pharma, Coca-Cola, SC Johnson, Hewlett Packard, ITV, Adidas, Symrise, BBC, Nationwide, Loacker, OCBC Bank, Budweiser, Merk, and so many more…These big brands place their trust in our neuromarketing research agency.

Our Solutions

brand equity market research brand associations

Brand
Equity

Measure your brand equity using Implicit and Explicit testing to gain deeper, more accurate insights.

packaging testing market research

Packaging
Testing

Compare designs and measure your  pack’s findability with more accuracy using the IMPRINT and IMPACT platforms.

brand tracking using implicit association testing iat neuromarketing research

Brand
Tracking

Track how consumers perceive your brand over time. Measure their response to your marketing campaigns.

new product development market research

New Product
Development

Partner with us to apply a neuro-informed design approach to your new product development.

brand positioning market research

Brand
Positioning

Conduct a brand positioning SWOT Analysis based on Implicit and Explicit research data.

pricing strategy neuromarketing testing implicit association test

Pricing & Promotions

Evaluate the effects of pricing and in-store promotions and their impact on the perception of your brand.

product claims neuromarketing testing implicit association test

Product
Claims

Discover how consumers really feel about each of your product claims.

ad testing neuromarketing research

Ad
Testing

Find out the impact and effectiveness of your ad, and determine if it is prone to spill-over effects.

public image testing neuromarketing research

Public
Image

Gain a deeper understanding of your public perception using our tools based in neuroscience and psychology.

Our neuromarketing research agency

Market Category Analysis

Discover how implicit reaction tests can help you understand your market category and what its purchase drivers are.

Our Platforms
& Tools

Split Second Research is an award winning neuromarketing research agency

EXPRESS

Traditional surveys (self-report questionnaires) can be built on our EXPRESS online market research platform.

Split Second Research is an award winning neuromarketing research agency

IMPRESS

Implicit reaction time tests are used in market research to measure consumers’ inner feelings and attitudes towards products and services.

Split Second Research is an award winning neuromarketing research agency

FAST

FAST is a forced-choice online market research test.

Split Second Research is an award winning neuromarketing research agency

IMPULSE

Split Second Research’s IMPULSE market research platform is a moment-by-moment test.

Split Second Research is an award winning neuromarketing research agency

IMPRINT

IMPRINT is a "findability" market research tool.

Split Second Research is an award winning neuromarketing research agency

FLUENT

The Fluent router keeps all market research elements together.

Split Second Research is an award winning neuromarketing research agency

BIOMETRIC

Neuromarketing and Biometric Recording are two of our specialisms.

Split Second Research is an award winning neuromarketing research agency

ACT

ACT (Attribute Choice Test) is a response latency tool, which is used to evaluate different type of brands or products.

Split Second Research is an award winning neuromarketing research agency

IMPACT

IMPACT, our eye-tracking tool is used to determine visual capture of a brand’s assets.

We are world-leading authorities and experts in market research, psychology and neuroscience

Split Second Research is a neuromarketing research agency specialising in implicit association testing and biometric testing. We are based in the UK, with offices in Singapore, Brazil, and the Philippines. As experts in neuromarketing, we work with top global brands to provide reliable, accurate insights.

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Ask Dr Implicit

Can’t decide? Our app uses neuroscientific methods to uncover your subconscious preference between 2 different options. This is a fun, scaled down version of Implicit association testing, for entertainment purposes only.

Split Second Research is an award winning neuromarketing research agency

DOWNLOAD OUR APP!

Testimonials from our Global Clients:

Great things can happen in a split-second

Fill out an enquiry form and start to see what we can do for your brand.

Alternatively, please email Geraldine Trufil at info@splitsecondresearch.co.uk
or call: +44 (0) seven eight seven 8 four double five 9 double four

Start A Conversation

Complete an enquiry form to arrange a meeting with us: 

Our blog

Geraldine Trufil Research Hero Split Second

Geraldine Trufil is an MRS Research Hero of 2024

We are delighted to announce that Geraldine Trufil, Chief Operating Officer and Co-Founder of Split Second Research (SSR), has been recognised as one of the Market Research Society’s (MRS) Research Heroes for 2024. Geraldine was nominated due to her exceptional work across numerous projects with Split Second Research with a particular focus on her client-first approach.

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Predicting Why Consumers Buy: Evaluating 5 Key Approaches for Brand Managers

Predicting Why Consumers Buy: Evaluating 5 Key Approaches

Whether developing a new product or launching a new marketing campaign, understanding your customers’ true attitudes is crucial to brand management. The main aim is to make predictions about consumers’ behaviour in the future. So, for example, if we wish to make a change to one of our products, we need to conduct research that will help us predict whether the change will bring about an increase sales, decrease sales, or make no difference to sales. However, it is important to choose the correct way to measure people’s thoughts, emotions, or gut-instincts towards your brand, depending on what you’d like to achieve.

There are five recognised ways to measure attitudes in market research.

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