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Our Breakthrough Neuroscientific Research for The Queen’s Reading Room
Split Second Research is proud to announce our collaboration with Trinity McQueen and The Queen’s Reading Room charity on pioneering neuroscientific research exploring the correlation
What Women Want – White Paper by The Female Lead – September 2023
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had
Understanding Why People Buy Using Psychology-Based Market Research Methods
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious
How Implicit Association Tests Measure Gender Bias
What is Implicit Gender Bias? Our brains love to categorise. Implicit bias is a natural result of our subconscious trying to make sense of a
100,000+ Participants Explore the Emotional Drivers Behind Their Fulfilment.
The Female Lead joined forces with Split Second Research to launch ‘The Fulfilment Finder‘, an innovative survey to help women better understand themselves and live a more fulfilled life.
6 Product and Packaging Design Failures
What makes product packaging design unsuccessful? Successful packaging captures the interest and attention of consumers and drives sales. It is iconic, easily recognisable and immediately
8 Examples of Iconic Product Packaging Design
What makes packaging design successful? Creating an incredible product is only part of what makes it successful – its packaging must be incredible too. Successful
Digital Marketing Strategy – The Importance of the First Few Seconds in Digital Ads
The Rise of Online Video Nowadays, online video ads are an important tool in your digital marketing toolbox. Video is becoming increasingly popular since the
