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The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious
What is Implicit Gender Bias? Our brains love to categorise. Implicit bias is a natural result of our subconscious trying to make sense of a
The Female Lead joined forces with Split Second Research to launch ‘The Fulfilment Finder‘, an innovative survey to help women better understand themselves and live a more fulfilled life.
The Rise of Online Video Nowadays, online video ads are an important tool in your digital marketing toolbox. Video is becoming increasingly popular since the
The Importance of Customer Segmentation in Consumer Research What is Customer Segmentation? Customer segmentation is a market research process in which customers are put into