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Our blog
RNLI Charity Branding: Testing a new Logo and Tagline
When UK legislation changed to require active opt-in for marketing communications, RNLI faced more than a compliance question. They saw an opportunity to revisit their logo and tagline, and
Turning Product Quality into Value for King’s Favour Wine
King’s Favour was winning blind tastings. Regular drinkers consistently rated it ahead of other wines in the category, so the quality was there, but you wouldn’t have known it from the shelf price or the way the bottle sat among its competitors.
The brand team started wondering: was the wine actually the problem? Or was the packaging just failing to keep up with what was inside?
If it was the latter, there might be an opportunity to update the design, move the price, and not lose a single sale in the process, but
Rethinking What “Losing Relevance” Really Meant for MTV
By 2010, the media landscape was moving fast. New digital music channels were emerging, and MTV was picking up an uncomfortable signal from conventional research: surveys and focus groups suggested the brand was losing relevance with