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Our blog
The Free Sample Trap: Why On-the-Spot Feedback Tells You What People Think You Want to Hear
Six years ago we created a comic strip about a couple trying a free product sample at a shopping centre. At the
July 20, 2026
Your Customers Know More Than They Can Tell You
Every year, thousands of new products launch on the back of research that said they would succeed. Concept tests came back positive. Focus groups nodded along. Survey respondents said,
July 16, 2026
In Memory Before the Video Played: Measuring the Impact of a Telecom Brand’s Serie A Sponsorship
Sponsorship ROI is one of the most contested measurement challenges in marketing. When a brand invests in the
July 8, 2026