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Our blog
What Women Want – White Paper by The Female Lead – September 2023
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
December 1, 2023
Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had
November 9, 2023
Understanding Why People Buy Using Psychology-Based Market Research Methods
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious
November 1, 2023
