The Three Pain Points of Commissioning Market Research
When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a
Finding the Right Fit: Why Brand and Partner match matters
Picking the right partner for a brand, whether that’s a celebrity or a sponsor, is harder than it looks. High profile and well-liked doesn’t automatically mean the right fit, and a mismatch can do real damage to a brand even when it’s not immediately obvious why.
Two clients came to us with versions of
Testing Customer Response to a CSR Initiative at a Fast Food Chain
A leading fast-food chain was planning to launch a new CSR initiative and had developed a nationwide communications campaign across 450+ UK outlets, including menus, banners, and table cards. The board was fully supportive, the initiative seemed like a natural fit for
Tagline Testing for a Bank in Singapore
OCBC wanted to show its customers, and potential customers, that it really understands their needs. The task was to develop a
Split Second Research x On-Target Marketing Solutions
We are pleased to announce a strategic partnership between Split Second Research (UK) and On-Target Marketing Solutions for Asia-Pacific.
Dr. Salim Khubchandani, who leads On-Target Marketing Solutions
How an Australian Bank Rebuilt Trust After a Sector-Wide Crisis
A series of financial scandals in the Australian banking sector in 2016, included scrutiny over insurance selling, alleged market manipulation, foreign exchange conduct, and financial advice breaches. Trust in
When it comes to research, is everyone biased?
Well yes, as a matter of fact, everyone is There’s no shame in it. We’re all biased in some way or another, although understandably we’d prefer not to admit it. But we can’t really help it. It’s the way the brain works and is actually beyond our control. It’s not about being intolerant or prejudiced …