We are pleased to announce a strategic partnership between Split Second Research (UK) and On-Target Marketing Solutions for Asia-Pacific.
Dr. Salim Khubchandani, who leads On-Target Marketing Solutions, brings over 40 years’ experience as a marketing strategist and consumer insights expert bridging industry and academia. His work spans building and leading agencies, advising organisations and senior executives, and advancing his expertise through a PhD in consumer neuroscience.
This partnership builds on an existing working relationship and reflects a shared belief: that deeper behavioural understanding leads to stronger strategic decisions.
Through this collaboration, On-Target beyond continuing to partner its own clients and brands will now also serve as the Asia-Pacific regional partner for Split Second Research’s implicit research testing and behavioural insight capabilities, supporting organisations operating across APAC markets.
Split Second Research brings internationally recognised expertise in implicit measurement, helping uncover subconscious brand associations and automatic decision drivers.
On-Target contributes over 25 years of experience in data-driven marketing, behavioural insight and strategic advisory across Malaysia, India and the wider Asia-Pacific.
Together, we aim to provide clients with:
- Advanced implicit research methodologies
- Regional coordination and contextual interpretation
- Regional coordination and contextual interpretation
- A modern survey platform with latest technological advances for rapid development of surveys
- Fast turnaround times from start to finish
- Superb value-for-money and ROI
By combining global research capability with regional strategic insight, this partnership strengthens access to behavioural intelligence across APAC markets, leading to deeper brand understanding and more informed strategic decision-making.
Commenting on the collaboration Dr Eamon Fulcher, CEO of Split Second Research said,
This partnership expands our ability to deliver fast, high-quality behavioral insight at scale across Asia-Pacific. By aligning our implicit research technology with On-Target's extensive regional experience, we can provide organisations with clearer signals about consumer decision drivers and translate them directly into strategic outcomes. Our focus remain simple: better understanding, better decisions, stronger results.
Dr. Salim Khubchandani is excited about this partnership and his role and added:
This partnership with Split Second Research is a natural extension of a strong working relationship built on shared thinking and mutual respect. Having successfully implemented projects in partnership with Split Second which led us to extracting some powerful insights, I look forward to deepening this alliance and helping clients across Asia-Pacific unlock more powerful, action-oriented insights from the subconscious.
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Split Second Research x On-Target Marketing Solutions
We are pleased to announce a strategic partnership between Split Second Research (UK) and On-Target Marketing Solutions for Asia-Pacific.
Dr. Salim Khubchandani, who leads On-Target Marketing Solutions
