Author name: Eamon Fulcher

How Implicit Association Tests Measure Gender Bias

What is Implicit Gender Bias? Our brains love to categorise. Implicit bias is a natural result of our subconscious trying to make sense of a lifetime accumulation of categories, associations, and emotions. The inevitable result is a quite large array of seemingly instinctual, non-conscious biases in the way we think about the world and other …

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Dr Eamon Fulcher, CEO of Split Second Research Certamente Conference

DIGITALKS – BRAZIL

Like many thousands of businesses, we are missing physical conferences big-time. While virtual conferences are fun and informative, they can’t truly replace meeting other people working in your area face-to-face.

What post-COVID-19 new normality may look like and why many have already started their market research to find out

A recent YouGov survey indicated that only about 1 in 10 Britons want to return to life as normal. Indeed, as virtually everyone has been affected by COVID-19 I think we are all aware by now that when the lockdown is over the new ‘normal’ will be very different to the pre-virus normality. It is …

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