What is Implicit Gender Bias? Our brains love to categorise. Implicit bias is a natural result of our subconscious trying to make sense of a lifetime accumulation of categories, associations, and emotions. The inevitable result is a quite large array of seemingly instinctual, non-conscious biases in the way we think about the world and other …
How Implicit Association Tests Measure Gender Bias Read More »
5Q5M (5 Questions in 5 Minutes) with Mark Webster – Non Exec Director of Split Second Research
Like many thousands of businesses, we are missing physical conferences big-time. While virtual conferences are fun and informative, they can’t truly replace meeting other people working in your area face-to-face.
In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.
A recent YouGov survey indicated that only about 1 in 10 Britons want to return to life as normal. Indeed, as virtually everyone has been affected by COVID-19 I think we are all aware by now that when the lockdown is over the new ‘normal’ will be very different to the pre-virus normality. It is …
Geraldine, Thaigo, and Eamon taking in the views at the Shopper Brain Conference, Rio de Janeiro, Brazil, July 2018. Eamon gave a talk on the use of implicit reaction time testing and pricing, especially consumers’ perception of offers and promotions. Implicit reaction time tests can be used to understand the effect a promotional mechanism can …
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