Psychological stress or growth will determine post-pandemic consumer behaviour

In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.

  • Neuroscience and psychological science is pointing the way towards longer term changes in consumer behaviour.
  • As the world continues to adapt to a post-pandemic environment, recent experiences and behavioural adaptations will continue to forge lasting changes on our brains.
  • Brands that make it easy to create new routines and embed themselves into consumers’ lives when habits and rituals are malleable, are likely to acquire competitive advantage.

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