September 30, 2020
Eamon Fulcher

Like many thousands of businesses, we are missing physical conferences big-time. While virtual conferences are fun and informative, they can't truly replace meeting other people working in your area face-to-face.

However, there are some advantages of online conferences, such as not needing to leave home, and we were delighted to present at the recent DIGITALKS EXPO2020 in Brazil – streaming live form the UK, of course (and sadly). We presented our approach of using simulated artificial neural networks to understand a market category and the positioning of brands within it. If you would like a copy of the presentation please complete a

Our most recent in-person conference was Certamente Albania in December last year, though it seems more distant than that, and what a beautiful city Tirana is. It was organised by our dear Italian friends, Barbara and Luca of Ottosunove. We look forward to Certamente 2021 and in Milan, not online!

Dr Eamon Fulcher, CEO of Split Second Research Certamente Conference

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