Like many thousands of businesses, we are missing physical conferences big-time. While virtual conferences are fun and informative, they can't truly replace meeting other people working in your area face-to-face.
However, there are some advantages of online conferences, such as not needing to leave home, and we were delighted to present at the recent DIGITALKS EXPO2020 in Brazil – streaming live form the UK, of course (and sadly). We presented our approach of using simulated artificial neural networks to understand a market category and the positioning of brands within it. If you would like a copy of the presentation please complete a
Our most recent in-person conference was Certamente Albania in December last year, though it seems more distant than that, and what a beautiful city Tirana is. It was organised by our dear Italian friends, Barbara and Luca of Ottosunove. We look forward to Certamente 2021 and in Milan, not online!
Latest Posts
Join Our Newsletter
Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.
Our blog
The Three Pain Points of Commissioning Market Research
When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a
Explaining the Brand Gap
There’s a gap in most markets that doesn’t show up in product specs or competitive audits. It lives in the consumer’s mind, and it is the space between what people are looking for from a brand and what they actually perceive the brands around them to deliver.
That gap is called a brand gap, and finding it is
Split Second Research x On-Target Marketing Solutions
We are pleased to announce a strategic partnership between Split Second Research (UK) and On-Target Marketing Solutions for Asia-Pacific.
Dr. Salim Khubchandani, who leads On-Target Marketing Solutions
