Geraldine, Thaigo, and Eamon taking in the views at the Shopper Brain Conference, Rio de Janeiro, Brazil, July 2018.
Eamon gave a talk on the use of implicit reaction time testing and pricing, especially consumers’ perception of offers and promotions.
Implicit reaction time tests can be used to understand the effect a promotional mechanism can have on both brand equity and intention to make a purchase. Split Second Research has now cnducted many of these kinds of studies and results are nearly always surprising. Although promotions and offers can increase short-term sales, they can have negative long-term effects on the brand, particularly by impacting brand equity. Our studies reveal that brand managers need to know which kind of promotion would work best for its brand because there are no general rules that apply within and between categories.
The talk focussed on pricing promotions and a case study on basic and luxury brands of toilet tissue. We identified Tesco’s best stratgey for pricing its two products in this category.
Taking time out for some fun 🙂
Join Our Newsletter
Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious