Recently, we at Split Second Research undertook a tongue-in-cheek study, commissioned by Aldi, that delved into the phenomenon of beer-spilling during England football matches. The results? Both amusing and revealing, particularly for those interested in market research.
We are delighted to announce that Geraldine Trufil, Chief Operating Officer and Co-Founder of Split Second Research (SSR), has been recognised as one of the Market Research Society’s (MRS) Research Heroes for 2024. Geraldine was nominated due to her exceptional work across numerous projects with Split Second Research with a particular focus on her client-first approach.
Whether developing a new product or launching a new marketing campaign, understanding your customers’ true attitudes is crucial to brand management. The main aim is to make predictions about consumers’ behaviour in the future. So, for example, if we wish to make a change to one of our products, we need to conduct research that will help us predict whether the change will bring about an increase sales, decrease sales, or make no difference to sales. However, it is important to choose the correct way to measure people’s thoughts, emotions, or gut-instincts towards your brand, depending on what you’d like to achieve.
There are five recognised ways to measure attitudes in market research.
The conversion journey is often overlooked when it comes to market research, yet it can provide valuable insights to improve your business.
Research can reveal how potential customers move through the conversion journey—from awareness to consideration, to decision-making and ultimately to taking action.
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead in “What Women Want – White Paper by The Female Lead”. The study included creating a free online survey which aimed to understand what fulfilment means to women. “I recommended …
What Women Want – White Paper by The Female Lead – September 2023 Read More »
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had the pleasure of getting to know other brilliant businesses and exhibitors and made some fantastic connections. Our exhibit showcased our latest wearable EEG brainwave-testing headset that we used for our …
Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo Read More »
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious than we are led to believe. This makes it much more difficult for market researchers to conduct accurate research, as we can’t rely on simply asking questions explicitly. Through implicit …
Understanding Why People Buy Using Psychology-Based Market Research Methods Read More »
The Female Lead joined forces with Split Second Research to launch ‘The Fulfilment Finder‘, an innovative survey to help women better understand themselves and live a more fulfilled life.
12th October 2023 Upcoming Event: Exhibiting at Hereford & Worcester Chamber of Commerce Business Expo Find Split Second Research exhibiting at the H&W Chamber of Commerce Business Expo on the 12th October 2023 at the Three Counties Showground, Malvern Split Second Research are pleased to announce that we will be exhibiting at HW Chamber of Commerce …
H&W Chamber of Commerce Expo on the 12th of October 2023 Read More »
What makes product packaging design unsuccessful? Successful packaging captures the interest and attention of consumers and drives sales. It is iconic, easily recognisable and immediately sums up a brands’ identity. However, sometimes brands can miss the mark. Unsuccessful packaging design fails to communicate its contents, or its brand values and attributes. Often, unsuccessful product packaging …
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