Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month.
At the expo, we had the pleasure of getting to know other brilliant businesses and exhibitors and made some fantastic connections.
Our exhibit showcased our latest wearable EEG brainwave-testing headset that we used for our Lyle’s Golden Syrup taste study “Turning Breakfast Sounds into Music” see article.
Our EEG headset is one of our incredible Biometric testing tools which can measure brain activity, helping us deeper understand how something is truly perceived by consumers.
Learn more about our Biometrics testing
methods and tools here.
We look forward to the next chance to exhibit!
Latest Posts
Join Our Newsletter
Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.
Our blog

The Free Sample Trap: Why On-the-Spot Feedback Tells You What People Think You Want to Hear
Six years ago we created a comic strip about a couple trying a free product sample at a shopping centre. At the

Your Customers Know More Than They Can Tell You
Every year, thousands of new products launch on the back of research that said they would succeed. Concept tests came back positive. Focus groups nodded along. Survey respondents said,

You think ads don’t work on you. That’s exactly the problem.
75% of people asked to rate an ad, claim advertising doesn’t affect them.
So what exactly are they rating? And why are we