In Memory Before the Video Played: Measuring the Impact of a Telecom Brand’s Serie A Sponsorship
Sponsorship ROI is one of the most contested measurement challenges in marketing. When a brand invests in the
Crossing the Atlantic: How a Five-Platform Pack Testing Study Identified the Right Design for a US Market Launch
A product that performs well in one market does not automatically translate to another. The visual language of packaging, the colours that signal quality, the
From 2 Months to 2 Weeks: What a packaging study 10 years ago tells us about where consumer research Is heading
A decade ago, a global cosmetic brand approached Split Second Research with a competitive problem that their existing research could not solve.
Three Ads, Three Reactions: What Implicit Testing Reveals About Creative
In 2017, we ran an implicit study on three ads for a major automotive company.
Same brand. Different models. Very different results.
Understanding Emotional Response to Email Marketing
Email marketing is one of those things every brand uses, but very few understand what it actually does to their brand. Some emails feel engaging and
You think ads don’t work on you. That’s exactly the problem.
75% of people asked to rate an ad, claim advertising doesn’t affect them.
So what exactly are they rating? And why are we
Predicting audience demand for European football: Insights for a Scandinavian TV channel
A Scandinavian TV channel was looking at acquiring broadcast rights across several European football leagues and needed to know which ones were actually
CERTAMENTE Milan: The Queen’s Reading Room Study on an International Stage
Back in October 2025, our CEO and Co-Founder Dr. Eamon Fulcher spoke at CERTAMENTE, the Italian neuromarketing conference that’s become one of the more respected fixtures in the international calendar. It draws researchers, industry leaders, and behavioural scientists from
RNLI Charity Branding: Testing a new Logo and Tagline
When UK legislation changed to require active opt-in for marketing communications, RNLI faced more than a compliance question. They saw an
Turning Product Quality into Value for King’s Favour Wine
King’s Favour was winning blind tastings. Regular drinkers consistently rated it ahead of other wines in the category, so the quality was there, but you wouldn’t have known it from the shelf price or the way