This category would feature blog posts written by our team of experts, covering various topics related to market research, business, and marketing.
The Importance of Customer Segmentation in Consumer Research What is Customer Segmentation? Customer segmentation is a market research process in which customers are put into categories or “segments” based on their behaviours, demographics, characteristics or preferences. Customer segmentation gives you a more detailed picture of your target audience, allowing you to target customers who are …
It’s our Birthday! Split Second Research celebrates 8th year. See Post Today, Split Second Research turns 8 years old. Split Second Research is a neuromarketing company which specialises in implicit market research methods. We are proud to have grown and developed our wonderfully talented team from all around the globe including UK HQ, Brazil, The …
Gemma Calvert, Professor of Neuromarketing, was invited on to the podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management. Professor Gemma Calvert is Co-founder of Split Second Research, a Neuromarketing company in the UK, specialising in implicit system 1 market research . In this episode, …
Market research provides valuable insight into our consumers’ minds. The more data we have, the easier it is to create highly effective, accurately targeted marketing strategies.
“…what series of emotions or feelings need to be experienced before consumers will consider Brand X?”
How can we eliminate this possibility and get more accurate, clear, and objective results?
When we’re preparing new advertising materials, whatever the medium or circumstances, we always hope for reassurance and validation from research, right?
What is YOUR fulfilment persona? Are you an ACHIEVER, CREATOR or other… Split Second Research is pleased to announce that it has partnered with The Female Lead in the creation of an online self-discovery survey called the Fulfilment Finder. The Female Lead is a charitable organisation led by the Dunn and Humby Foundation. In the short time the survey …
5Q5M (5 Questions in 5 Minutes) with Mark Webster – Non Exec Director of Split Second Research
Split Second Research, with Edelman Intelligence and Hewlett Packard, took two awards at the ARF David Ogilvy Awards, September 2019.