Path Analysis: Understanding what drives your market category
“…what series of emotions or feelings need to be experienced before consumers will consider Brand X?”
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Blog
This category would feature blog posts written by our team of experts, covering various topics related to market research, business, and marketing.
Are Implicit Association Tests a reliable method of market research?
How can we eliminate this possibility and get more accurate, clear, and objective results?
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AD TESTING: Hope is not a strategy
When we’re preparing new advertising materials, whatever the medium or circumstances, we always hope for reassurance and validation from research, right?
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What makes women fulfilled? A new survey by Split Second Research and the Female Lead has the answers
What is YOUR fulfilment persona? Are you an ACHIEVER, CREATOR or other… Split Second Research is pleased to announce that it has partnered with The Female Lead in the creation of an online self-discovery survey called the Fulfilment Finder. The Female Lead is a charitable organisation led by the Dunn and Humby Foundation. In the short time the survey
Mark Webster interview
5Q5M (5 Questions in 5 Minutes) with Mark Webster – Non Exec Director of Split Second Research
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Split Second Research Scoops Up Two David Ogilvy Awards
Split Second Research, with Edelman Intelligence and Hewlett Packard, took two awards at the ARF David Ogilvy Awards, September 2019.
Split Second Research Scoops Up Two David Ogilvy Awards Read More »
DIGITALKS – BRAZIL
Like many thousands of businesses, we are missing physical conferences big-time. While virtual conferences are fun and informative, they can’t truly replace meeting other people working in your area face-to-face.
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Psychological stress or growth will determine post-pandemic consumer behaviour
In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.
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What post-COVID-19 new normality may look like and why many have already started their market research to find out
A recent YouGov survey indicated that only about 1 in 10 Britons want to return to life as normal. Indeed, as virtually everyone has been affected by COVID-19 I think we are all aware by now that when the lockdown is over the new ‘normal’ will be very different to the pre-virus normality. It is
Don’t shelve your market research, get testing online
Business continuity during these unusual times
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