Split Second Research recently teamed up with Edelman Intelligence to conduct a study on what the All American Family means for different sectors of American society. The findings are published here: All-American Family | HP ENVY Photo from HP, Inc. Dr Eamon Fulcher

Prof Gemma Calvert, co-founder of Split Second Research, gave an insightful and entertaining keynote talk at the World Neuromarketing Forum in Singapore, 2018. Hosted by the NMSBA, the conference focussed on current thinking and new developments in neuromarketing, bringing together providers and users in a highly interactive forum.   Split Second ResearchRead More

Our research for ITV revealed how positive younger viewers (Bright Young Things) are to adverts on view-on-demand TV. Ads were perceived as trusted, relevant, and high quality. Download the pdf from itvmedia.co.uk https://www.itvmedia.co.uk/index.php/download_file/force/5499/6527/ Dr Eamon Fulcher Featured picture by Jens Kreuter @jenskreuter

We always like to finish a survey by asking respondents their experiences of the implicit elements of the survey. These are the themes that come from their responses. 1. Fun and engaging “Fun to do”, “send me more”, “loved it”, “excellent”, “entertaining and friendly”, “a good experience”, “cool and enjoyable”,Read More

When you ask consumers about your products, make sure you are using the correct research method. You may have read about the now famous story of Herman Miller’s Aeron office chair. He developed the chair through the cycle of development, market research, more development, more market research, and so on.Read More

Use the IMPRESS Platform for the creation and instant analysis of implicit reaction time tests. DIY – create, deploy, and analyse quickly and easily. The IMPRESS platform is used for creating implicit reaction time tests in market research and for other research areas too, such as voting preferences, and socialRead More

Dr Implicit gave a sprightly performance at the Shopper Brain Conference in Amsterdam recently. The focus was on how in-store promotions can often adversely affect a brand and which offers can promote volume and frequency. A promo can have a long-term effect on a brand’s health, especially its brand equity.Read More

Split Second Research’s IMPULSE test is an implicit test for analysing audio-visual content, such as TV adverts, radio adverts, movie trailers, programme excerpts, online videos, promotional videos, training videos, political speeches, and so on. It provides a moment-to-moment analysis of emotional reactions to the content. IMPULSE can read up toRead More

Dr. Eamon Fulcher presented at the American Chamber of Commerce in Singapore in May. The focus of his talk was on future developments in neuromarketing and new implicit reaction time techniques.

How it works This post also answers the related questions and issues that we are often asked: 10 reasons for using an implicit reaction test (IRT). 10 reasons for using an implicit association test (IAT) in consumer research. 10 reasons not to solely rely on a traditional survey. Traditional surveys don’tRead More

Impress is our survey framework for all of our implicit market research tests. It can be used for: Brand Equity Brand Positioning Brand Tracking Advertising Evaluation TV adverts Radio adverts Print adverts Political speeches Marketing videos Websites Other marketing materials (e.g., out of home) Packaging New pack designs Comparing packagingRead More