The commercial test is itself based on the evaluative priming paradigm in academic research (e.g., Fazio, et al., 1986)1. The first phase of the test is to detect target emotion words as belonging to either one category (e.g., Happy) or another (e.g., Sad).  On each trial in this first phase, the word appears and theRead More

Dr Eamon Fulcher, CEO & Co-founder, Split Second Research. Everyone, so it seems, loves a bargain. But all bargains may not be equal. A price discount on a single item may be perceived differently from a unit offer, such as buy one get one free, and differently from a freeRead More

Of all the marketing decisions that fast food restaurants face, the design of the menu is not often thought to be the most important. Yet, the constraints on the design of a menu are numerous and often pull in opposite directions. A menu has to (1) display the range of mealsRead More

In its fourth year, the in-cosmetics Formulation Summit is an education-focused convention, that captures the strongest trends driving the industry. This year it included a number of leading international experts for the benefit of R&D professionals, senior formulators, and decision makers from cosmetics brands, manufacturers and ingredient suppliers. Dr Eamon FulcherRead More

Geraldine, Thaigo, and Eamon taking in the views at the Shopper Brain Conference, Rio de Janeiro, Brazil, July 2018. Eamon gave a talk on the use of implicit reaction time testing and pricing, especially consumers’ perception of offers and promotions. Implicit reaction time tests can be used to understand theRead More

What if your decisions to buy something are actually strongly influenced by unconscious biases? Our neuromarketing director Prof Gemma Calvert joins the Money FM studio to tell you more! Watch the full interview here.  

Split Second Research recently teamed up with Edelman Intelligence to conduct a study on what the All American Family means for different sectors of American society. The findings are published here: All-American Family | HP ENVY Photo from HP, Inc. Dr Eamon Fulcher

Prof Gemma Calvert, co-founder of Split Second Research, gave an insightful and entertaining keynote talk at the World Neuromarketing Forum in Singapore, 2018. Hosted by the NMSBA, the conference focussed on current thinking and new developments in neuromarketing, bringing together providers and users in a highly interactive forum.   Split Second ResearchRead More

Our research for ITV revealed how positive younger viewers (Bright Young Things) are to adverts on view-on-demand TV. Ads were perceived as trusted, relevant, and high quality. Download the pdf from itvmedia.co.uk https://www.itvmedia.co.uk/index.php/download_file/force/5499/6527/ Dr Eamon Fulcher Featured picture by Jens Kreuter @jenskreuter

We always like to finish a survey by asking respondents their experiences of the implicit elements of the survey. These are the themes that come from their responses. 1. Fun and engaging “Fun to do”, “send me more”, “loved it”, “excellent”, “entertaining and friendly”, “a good experience”, “cool and enjoyable”,Read More

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Impress is our survey framework for all of our implicit market research tests. It can be used for: Brand Equity Brand Positioning Brand Tracking Advertising Evaluation TV adverts Radio adverts Print adverts Political speeches Marketing videos Websites Other marketing materials (e.g., out of home) Packaging New pack designs Comparing packagingRead More