Measure consumers' inner feelings and attitudes towards products and services. Dig deeper than traditional methods. Our tests are easy to integrate into projects, quick to develop and results come back quickly.
We also offer full traditional surveys and some information can only be gathered by asking directly. We have all types of question styles, from multiple-choice to drag and drop, to slider controls.
Neuromarketing is our specialism and we offer biometric tests at central locations worldwide. We can measure eye-tracking with mobile glasses, EEG, heart-rate, breathing rate, and electrodermal recordings.
We have developed implicit visual attention tracking online tests. These are used to assess the attentional capture of packaging, adverts, logos, CRM messages, and so on.
Director of Research and Development
Director of Operations
Co-founder
Implicit reaction time tests, whether based on the implicit association test (the IAT) or on affective priming are on the rise in the world of market research. Implicit reaction time tests hold the promise to unlock deep seated consumer attitudes. Using the analogy of an archaeological dig (as a colleagueRead More
Use our Product Index of Engagement (PIE) to compute the power of your packaging. Find out how easy your packaging is to find on shelf. Find out whether it stands out from the crowd. Discover the effectiveness of each part of your product’s packaging in terms of grabbing attention and triggering aRead More
Impress is our survey framework for all of our implicit market research tests. It can be used for: Brand Equity Brand Positioning Brand Tracking Advertising Evaluation TV adverts Radio adverts Print adverts Political speeches Marketing videos Websites Other marketing materials (e.g., out of home) Packaging New pack designs Comparing packagingRead More
Our Director of Research & Development, Dr. Eamon Fulcher, recently presented at the Certamente neuromarketing conference in Milan early March 2017. Check out the website for latest news about the speakers and topics at http://www.certamente2017.com/. Eamon’s talk focused on how implicit reaction time techniques can enhance our understanding of how consumersRead More
Now you can create your own implicit reaction time tests from the comfort of your office desk. No set-up fee! Free annual licence! Create your test within minutes, using our unique online interface: Upload images of the brands (packages, logos, and so on) you want to test and select your attributesRead More
Use our Product Index of Engagement (PIE) to compute the power of your packaging. Find out how easy your packaging is to find on shelf. Find out whether it stands out from the crowd. Discover the effectiveness of each part of your product’s packaging in terms of grabbing attention and triggering aRead More
Impress is our survey framework for all of our implicit market research tests. It can be used for: Brand Equity Brand Positioning Brand Tracking Advertising Evaluation TV adverts Radio adverts Print adverts Political speeches Marketing videos Websites Other marketing materials (e.g., out of home) Packaging New pack designs Comparing packagingRead More
Now you can create your own implicit reaction time tests from the comfort of your office desk. No set-up fee! Free annual licence! Create your test within minutes, using our unique online interface: Upload images of the brands (packages, logos, and so on) you want to test and select your attributesRead More
info@splitsecondresearch.co.uk
Dr Eamon Fulcher eamon.fulcher@splitsecondresearch.co.uk
Geraldine Trufil geraldine.trufil@splitsecondresearch.co.uk