Narrowing the “truth gap”

If there is a large TRUTH GAP between what people tell us and how they behave; this presents a significant risk for market researchers.

Using our Implicit market research tools and techniques, we uncover a better understanding of consumers’ emotions, intuitions, and gut-feelings which can narrow the truth gap. 

Our Solutions​

Find out which pack design will work better with your audience.

Our brand positioning technology will identify your strengths and weaknesses in the market.

Pricing & Promotions

Assess the effects of in-store promotions on the perception of your brand and intention to purchase.

Use implicit tests to determine the opportunities and risks that come with a new product.

Discover how implicit reaction tests can predict which digital ads will be the most successful and why.

Discover how political polls can be predicted more accurately with the use of implicit tests.

Employ implicit reaction time testing to know how your audience really feels about your ad.

Discover how consumers really feel about each of your product claims.

Our Solutions

Packaging

Find out which pack design will work better with your audience.

Branding

Our brand positioning technology will identify your strengths and weaknesses in the market.

pricing and promotions for your brand

Pricing & Promotions

Assess the effects of in-store promotions on the perception of your brand and intention to purchase.

Product Development

Use implicit tests to determine the opportunities and risks that come with a new product.

Digital Marketing

Discover how implicit reaction tests can predict which digital ads will be the most successful and why.

public image implicit testing, reputation insights

Political Prediction

Discover how political polls can be predicted more accurately with the use of implicit tests.

advertising testing iat market research

Advertising

Employ implicit reaction time testing to know how your audience really feels about your ad.

Product Claims

Discover how consumers really feel about each of your product claims.

Our Platforms
& Tools

Split Second Research is an award winning neuromarketing research agency

EXPRESS

Traditional surveys (self-report questionnaires) can be built on our EXPRESS online market research platform.

Split Second Research is an award winning neuromarketing research agency

IMPRESS

Implicit reaction time tests are used in market research to measure consumers’ inner feelings and attitudes towards products and services.

Split Second Research is an award winning neuromarketing research agency

FAST

FAST is a forced-choice online market research test.

Split Second Research is an award winning neuromarketing research agency

IMPULSE

Split Second Research’s IMPULSE market research platform is a moment-by-moment test.

Split Second Research is an award winning neuromarketing research agency

IMPRINT

IMPRINT is a "findability" market research tool.

Split Second Research is an award winning neuromarketing research agency

FLUENT

The Fluent router keeps all market research elements together.

Split Second Research is an award winning neuromarketing research agency

BIOMETRIC

Neuromarketing and Biometric Recording are two of our specialisms.

Split Second Research is an award winning neuromarketing research agency

ACT

ACT (Attribute Choice Test) is a response latency tool, which is used to evaluate different type of brands or products.

Split Second Research is an award winning neuromarketing research agency

IMPACT

IMPACT, our eye-tracking tool is used to determine visual capture of a brand’s assets.

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