
You think ads don’t work on you. That’s exactly the problem.
75% of people asked to rate an ad, claim advertising doesn’t affect them.
So what exactly are they rating? And why are we
Narrowing the “truth gap”
If there is a large TRUTH GAP between what people tell us and how they behave; this presents a significant risk for market researchers.
Using our Implicit market research tools and techniques, we uncover a better understanding of consumers’ emotions, intuitions, and gut-feelings which can narrow the truth gap.

Find out which pack design will work better with your audience.

Our brand positioning technology will identify your strengths and weaknesses in the market.

Assess the effects of in-store promotions on the perception of your brand and intention to purchase.

Use implicit tests to determine the opportunities and risks that come with a new product.

Discover how implicit reaction tests can predict which digital ads will be the most successful and why.

Discover how political polls can be predicted more accurately with the use of implicit tests.

Employ implicit reaction time testing to know how your audience really feels about your ad.

Discover how consumers really feel about each of your product claims.

75% of people asked to rate an ad, claim advertising doesn’t affect them.
So what exactly are they rating? And why are we

Back in October 2025, our CEO and Co-Founder Dr. Eamon Fulcher spoke at CERTAMENTE, the Italian neuromarketing conference that’s become one of the more respected fixtures in the international calendar. It draws researchers, industry leaders, and behavioural scientists from

When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a