
What Women Want – White Paper by The Female Lead – September 2023
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
Narrowing the “truth gap”
If there is a large TRUTH GAP between what people tell us and how they behave; this presents a significant risk for market researchers.
Using our Implicit market research tools and techniques, we uncover a better understanding of consumers’ emotions, intuitions, and gut-feelings which can narrow the truth gap.
Find out which pack design will work better with your audience.
Our brand positioning technology will identify your strengths and weaknesses in the market.
Assess the effects of in-store promotions on the perception of your brand and intention to purchase.
Use implicit tests to determine the opportunities and risks that come with a new product.
Discover how implicit reaction tests can predict which digital ads will be the most successful and why.
Discover how political polls can be predicted more accurately with the use of implicit tests.
Employ implicit reaction time testing to know how your audience really feels about your ad.
Discover how consumers really feel about each of your product claims.
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious
Great things can happen in a split-second.
Email us at
info@splitsecondresearch.co.uk
Get in touch with our team of market research experts to see how we can improve your marketing strategies.
Copyright 2023, splitsecondresearch.co.uk
SPLIT SECOND RESEARCH LIMITED | Registered Office: 30 New Street, Worcester, WR1 2DP | Registered in England and Wales | Company No. 09455069 | VAT Number: GB 258728756.
Split Second Research is a corporate member of the Neuromarketing Science & Business Association (NMSBA) and follows its code of ethics, which can be viewed here: www.nmsba.
SPLIT SECOND RESEARCH LIMITED | Registered in England and Wales | Company No. 09455069 | VAT Number: GB 258728756.
London, UK
1 Kingdom Street, Paddington, London, W2 6BD
Midlands, UK
30 New Street, Worcester,
WR1 2DP
Sao Paolo, Brazil
Av. Paulista, 2064 – 14º andar Bela Vista, São Paulo São Paulo – Brasil