The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
Narrowing the “truth gap”
If there is a large TRUTH GAP between what people tell us and how they behave; this presents a significant risk for market researchers.
Using our Implicit market research tools and techniques, we uncover a better understanding of consumers’ emotions, intuitions, and gut-feelings which can narrow the truth gap.
What Our Global Clients Say About Us:
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious