12th October 2023 Upcoming Event: Exhibiting at Hereford & Worcester Chamber of Commerce Business Expo Find Split Second Research exhibiting at the H&W Chamber of Commerce Business Expo on the 12th October 2023 at the Three Counties Showground, Malvern Split Second Research are pleased to announce that we will be exhibiting at HW Chamber of Commerce …
H&W Chamber of Commerce Expo on the 12th of October 2023 Read More »
What makes product packaging design unsuccessful? Successful packaging captures the interest and attention of consumers and drives sales. It is iconic, easily recognisable and immediately sums up a brands’ identity. However, sometimes brands can miss the mark. Unsuccessful packaging design fails to communicate its contents, or its brand values and attributes. Often, unsuccessful product packaging …
What makes packaging design successful? Creating an incredible product is only part of what makes it successful – its packaging must be incredible too. Successful packaging captures the interest and attention of consumers by standing out from the crowd. Packaging should show off your product and appeal specifically to your target audience, resonating with their …
Coca-Cola have historically been resistant to promotions for fear that they can adversely affect their brand.
However, Coca Cola’s previous market research and planning had suggested
A leading mineral water brand is known for its natural heritage, high mineral content and origins from the mountains. Nature, freshness and purity are key brand attributes.
Whilst undergoing a brand refresh, the
It’s our Birthday! Split Second Research celebrates 8th year. See Post Today, Split Second Research turns 8 years old. Split Second Research is a neuromarketing company which specialises in implicit market research methods. We are proud to have grown and developed our wonderfully talented team from all around the globe including UK HQ, Brazil, The …
Gemma Calvert, Professor of Neuromarketing, was invited on to the podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management. Professor Gemma Calvert is Co-founder of Split Second Research, a Neuromarketing company in the UK, specialising in implicit system 1 market research . In this episode, …
Market research provides valuable insight into our consumers’ minds. The more data we have, the easier it is to create highly effective, accurately targeted marketing strategies.
“…what series of emotions or feelings need to be experienced before consumers will consider Brand X?”
In a new study by Split Second Research, our scientists took on the challenge of discovering the formula for the “perfect day out”.