How Price Promotions Impacted Coca Cola’s Brand Perception
Coca-Cola have historically been resistant to promotions for fear that they can adversely affect their brand.
However, Coca Cola’s previous market research and planning had suggested
Which visual assets drive sales of bottled water?
A leading mineral water brand is known for its natural heritage, high mineral content and origins from the mountains. Nature, freshness and purity are key brand attributes.
Whilst undergoing a brand refresh, the
SSR turns 8 years today!
It’s our Birthday! Split Second Research celebrates 8th year. See Post Today, Split Second Research turns 8 years old. Split Second Research is a neuromarketing company which specialises in implicit market research methods. We are proud to have grown and developed our wonderfully talented team from all around the globe including UK HQ, Brazil, The …
The Past, Present and Future of Neuromarketing – Podcast interview with our Co-founder Professor Gemma Calvert
Gemma Calvert, Professor of Neuromarketing, was invited on to the podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management. Professor Gemma Calvert is Co-founder of Split Second Research, a Neuromarketing company in the UK, specialising in implicit system 1 market research . In this episode, …
How To Get The Most Out Of Your Online Market Research
Market research provides valuable insight into our consumers’ minds. The more data we have, the easier it is to create highly effective, accurately targeted marketing strategies.
Path Analysis: Understanding what drives your market category
“…what series of emotions or feelings need to be experienced before consumers will consider Brand X?”
Biometric Testing at CBeebies Land Reveals Formula for “The Perfect Day Out”
In a new study by Split Second Research, our scientists took on the challenge of discovering the formula for the “perfect day out”.
Are Implicit Association Tests a reliable method of market research?
How can we eliminate this possibility and get more accurate, clear, and objective results?
AD TESTING: Hope is not a strategy
When we’re preparing new advertising materials, whatever the medium or circumstances, we always hope for reassurance and validation from research, right?
What makes women fulfilled? A new survey by Split Second Research and the Female Lead has the answers
What is YOUR fulfilment persona? Are you an ACHIEVER, CREATOR or other… Split Second Research is pleased to announce that it has partnered with The Female Lead in the creation of an online self-discovery survey called the Fulfilment Finder. The Female Lead is a charitable organisation led by the Dunn and Humby Foundation. In the short time the survey …