Implicit Case Study: How Price Promotions Impacted Coca Cola’s Brand Perception
Neuromarketing Implicit Association Market Research Case Study: How do different price promotions affect Coca Cola’s brand perception? Split Second Research reveals the answer. The Challenge Coca-Cola have historically been resistant to promotions for fear that they can adversely affect their brand. However, Coca Cola’s previous market research and planning had suggested that consumer behaviour in Greece …
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