February 3, 2020
Geraldine Trufil
Call for Submissions Shopper Brain Conference

Call for Submissions Shopper Brain Conference

The Shopper Brain Conference is an international event on neuromarketing and behavioral science in retail. It is well received by shopper marketers and consumer insights professionals around the globe. Due to happen in 2020, and now scheduled for 2021, this unique event will be in Dublin.

If you like to share some Shopper Insights from the brain, please submit your speaking proposal.

Our blog

Explaining the Brand Gap

There’s a gap in most markets that doesn’t show up in product specs or competitive audits. It lives in the consumer’s mind, and it is the space between what people are looking for from a brand and what they actually perceive the brands around them to deliver.
That gap is called a brand gap, and finding it is

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