implicit testing Archives

100,000+ Participants Explore the Emotional Drivers Behind Their Fulfilment.

The Female Lead joined forces with Split Second Research to launch ‘The Fulfilment Finder‘, an innovative survey to help women better understand themselves and live a more fulfilled life.

Implicit Case Study: Which visual assets drive sales of bottled water?

Case Studies / By Charlotte Fulcher

Implicit Case Study : Which visual assets drive sales of bottled water?

The Past, Present and Future of Neuromarketing – Podcast interview with our Co-founder Professor Gemma Calvert

Leave a Comment / Blog / By Charlotte Fulcher

Gemma Calvert, Professor of Neuromarketing, was invited on to the podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management. Professor Gemma Calvert is Co-founder of Split Second Research, a Neuromarketing company in the UK, specialising in implicit system 1 market research . In this episode, …

The Past, Present and Future of Neuromarketing – Podcast interview with our Co-founder Professor Gemma Calvert Read More »

What makes women fulfilled? A new survey by Split Second Research and the Female Lead has the answers

Leave a Comment / Blog / By Charlotte Fulcher

What is YOUR fulfilment persona? Are you an ACHIEVER, CREATOR or other… Split Second Research is pleased to announce that it has partnered with The Female Lead in the creation of an online self-discovery survey called the Fulfilment Finder. The Female Lead is a charitable organisation led by the Dunn and Humby Foundation. In the short time the survey …

What makes women fulfilled? A new survey by Split Second Research and the Female Lead has the answers Read More »

Implicit Research in a Split Second with our IMPRESS Platform

Leave a Comment / Blog / By Geraldine Trufil

The IMPRESS platform is used for implicit research in creating implicit reaction time tests in market research and for other research areas too, such as voting preferences, and social attitudes like racial bias, gender bias, and so on. Online, objective and cost-effective, implicit tests capture immediate, and intuitive responses to brands, packaging, product claims, advertising evaluation, brand tracking, brand positioning, new product development, and a vast array of other marketing related outputs.