Get your implicit research done in a split second with the IMPRESS Platform

Use the IMPRESS Platform for the creation and instant analysis of implicit reaction time tests.

DIY – create, deploy, and analyse quickly and easily.

The IMPRESS platform is used for creating implicit reaction time tests in market research and for other research areas too, such as voting preferences, and social attitudes like racial bias, gender bias, and so on.  Online, objective and cost-effective, implicit tests capture immediate, and intuitive responses to brands, packaging, product claims, advertising evaluation, brand tracking, brand positioning, new product development, and a vast array of other marketing related outputs.

IMPRESS is a platform for creating an implicit reaction time test quickly and effortlessly.

It is easy to create a test, either from scratch or by duplicating an existing project.

You can also create traditional survey-type questions. This is useful if you want to add your own screener or demographics questions. Choose from a range of question types and capture information about your respondents and their buying habits before they take the test.

Analysis can be carried out instantly.

Split Second Research offers a free training session to a technician or the main admin user at your institution or company.

The system comes with an online user manual and we offer email support with a maximum 48 hour response time.

Educational Licence is available for colleges and universities

Give your students an advantage by helping them to develop their own implicit response tests. We provide you with a number of licences that can be re-used as your student cohort changes. Annual licences start from £5,000 for tutor+10 licences. This includes the same number of licences for our traditional survey platform free of charge.

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