Get your implicit research done in a split second with the IMPRESS Platform

Split Second Research announces its new IMPRESS Platform for the creation and instant analysis of implicit reaction time tests.

Ask us to create your test for you OR do it yourself – and get the results of your market research in 48 hours.

The IMPRESS platform is used for creating implicit reaction time tests in market research and for other research areas too, such as voting preferences, and social attitudes like racial bias, gender bias, and so on.  Online, objective and cost-effective, implicit tests capture immediate, and intuitive responses to brands, packaging, product claims, advertising evaluation, brand tracking, brand positioning, new product development, and a vast array of other marketing related outputs.

IMPRESS is a platform for creating an implicit reaction time test quickly and effortlessly.

It is easy to create a test, either from scratch or by duplicating an existing project.

You can also create traditional survey-type questions. This is useful if you want to add your own screener or demographics questions. Choose from a range of question types and capture information about your respondents and their buying habits before they take the test.

Analysis can be carried out instantly.

Split Second Research offers a free training session to a technician or the main admin user at your institution or company.

The system comes with an online user manual and we offer email support with a maximum 48 hour response time.

Get your implicit research done in a split second

Dr Eamon Fulcher

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