Author name: Geraldine Trufil

Digital Marketing Strategy – The Importance of the First Few Seconds in Digital Ads

Leave a Comment / Blog / By

The Rise of Online Video Nowadays, online video ads are an important tool in your digital marketing toolbox. Video is becoming increasingly popular since the rise of Tiktok and Instagram Reels. When capturing and creating your video, it is important that it does its job of capturing the interest of the audience. In particular, it …

Digital Marketing Strategy – The Importance of the First Few Seconds in Digital Ads Read More »

customer segmentation customer profiles, consumer personas

Digital Marketing Strategy – The Importance of Customer Segmentation in Consumer Research

Leave a Comment / Blog / By

The Importance of Customer Segmentation in Consumer Research What is Customer Segmentation? Customer segmentation is a market research process in which customers are put into categories or “segments” based on their behaviours, demographics, characteristics or preferences. Customer segmentation gives you a more detailed picture of your target audience, allowing you to target customers who are …

Digital Marketing Strategy – The Importance of Customer Segmentation in Consumer Research Read More »

How does an implicit reaction time test work?

Leave a Comment / Blog / By

The commercial test is itself based on the evaluative priming paradigm in academic research (e.g., Fazio, et al., 1986)1. The first phase of the test is to detect target emotion words as belonging to either one category (e.g., Happy) or another (e.g., Sad).  On each trial in this first phase, the word appears and the respondent has to press one key for happy words and another key for sad words. This is a very easy task, and respondents can do this very quickly with few errors.

Price promotions: More than you bargained for?

Leave a Comment / Blog / By

Dr Eamon Fulcher, CEO & Co-founder, Split Second Research.

Everyone, so it seems, loves a bargain. But all bargains may not be equal. A price discount on a single item may be perceived differently from a unit offer, such as buy one get one free, and differently from a free gift with every purchase kind of offer. Just which kind of offer is best for a particular brand or market category is the subject of ongoing research from Split Second Research. Although offers can clearly push sales, the fear is that they will adversely affect perception of the brand, as the consumer comes to question aspects such as its quality, reliability, trustworthiness, premiumness, and other attributes.

Great things can happen in a split-second.

Email us at
info@splitsecondresearch.co.uk

Start A Conversation

Get in touch with our team of market research experts to see how we can improve your marketing strategies.

Facebook Linkedin
Copyright 2023,
splitsecondresearch.co.uk

Copyright 2023-2024, splitsecondresearch.co.uk

Copyright 2023, splitsecondresearch.co.uk

Company Information

SPLIT SECOND RESEARCH LIMITED | Registered Office: 30 New Street, Worcester, WR1 2DP | Registered in England and Wales | Company No. 09455069 | VAT Number: GB 258728756.

Membership and Accreditation

Split Second Research is a corporate member of the Neuromarketing Science & Business Association (NMSBA) and follows its code of ethics, which can be viewed here: www.nmsba.

Legal
Company Information

SPLIT SECOND RESEARCH LIMITED | Registered in England and Wales | Company No. 09455069 | VAT Number: GB 258728756.

Membership and Accreditation
Legal

London, UK
1 Kingdom Street, Paddington, London, W2 6BD

Midlands, UK
30 New Street, Worcester,
WR1 2DP

Sao Paolo, Brazil
Av. Paulista, 2064 – 14º andar  Bela Vista, São Paulo São Paulo  – Brasil

Scroll to Top