Author name: Geraldine Trufil

Price promotions: More than you bargained for?

Leave a Comment / Blog /

Dr Eamon Fulcher, CEO & Co-founder, Split Second Research.

Everyone, so it seems, loves a bargain. But all bargains may not be equal. A price discount on a single item may be perceived differently from a unit offer, such as buy one get one free, and differently from a free gift with every purchase kind of offer. Just which kind of offer is best for a particular brand or market category is the subject of ongoing research from Split Second Research. Although offers can clearly push sales, the fear is that they will adversely affect perception of the brand, as the consumer comes to question aspects such as its quality, reliability, trustworthiness, premiumness, and other attributes.

Price promotions: More than you bargained for? Read More »

The role of working memory in intentions to purchase: A case study on menu design

Leave a Comment / Blog /

Of all the marketing decisions that
fast food restaurants face, the design of the menu is not often thought to be
the most important. Yet, the constraints on the design of a menu are numerous
and often pull in opposite directions. So, getting it right can be an enormous challenge.

The role of working memory in intentions to purchase: A case study on menu design Read More »

How do respondents feel after taking an implicit reaction time survey?

Leave a Comment / Blog /

We always like to finish a survey by asking respondents about their experience of its implicit elements. In our most recent survey, 80% thought the implicit element was “enjoyable” or “very enjoyable”. For many, they found the survey to be “innovative” and “different”, it was “not the usual kind of survey” and hence a “nice alternative” to traditional surveys. Some respondents even believed that “all surveys should be in this format”.

How do respondents feel after taking an implicit reaction time survey? Read More »

implicit research platform IMPRESS

Implicit Research in a Split Second with our IMPRESS Platform

Blog /

The IMPRESS platform is used for implicit research in creating implicit reaction time tests in market research and for other research areas too, such as voting preferences, and social attitudes like racial bias, gender bias, and so on. Online, objective and cost-effective, implicit tests capture immediate, and intuitive responses to brands, packaging, product claims, advertising evaluation, brand tracking, brand positioning, new product development, and a vast array of other marketing related outputs.

Implicit Research in a Split Second with our IMPRESS Platform Read More »

Scroll to Top