What if your decisions to buy something are actually strongly influenced by unconscious biases? Our neuromarketing director Prof Gemma Calvert joins the Money FM studio to tell you more!
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What Women Want – White Paper by The Female Lead – September 2023
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had
Understanding Why People Buy Using Psychology-Based Market Research Methods
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious
