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Split Second Research x On-Target Marketing Solutions
We are pleased to announce a strategic partnership between Split Second Research (UK) and On-Target Marketing Solutions for Asia-Pacific.
Dr. Salim Khubchandani, who leads On-Target Marketing Solutions

The risk of believing you already understand your customers
We talk a lot about the consumer truth gap, which is the gap between what people say they are going to do and how

AI-assisted predictive modelling at Split Second Research
Many of our clients have built up a rich body of research over time. A common question we hear is how to get more value

What Kind of Brand Manager Are You?
If you’re a brand manager, you may plan carefully, but a lot of how you work day to day probably comes down to habit and

When it comes to research, is everyone biased?
Well yes, as a matter of fact, everyone is There’s no shame in it. We’re all biased in some way or another, although understandably we’d

Market Research with Human and Synthetic Respondents
The idea of synthetic respondents in market research arises from a desire to simulate human responses using artificial intelligence. Instead of collecting data from real

Can You Love and Hate the Same Thing?
Ambivalence When Love and Hate Collide Contact our team Psychologists have long suspected that the human mind can be home to some awkward roommates –

The Truth Gap in Market Research for Performance Marketing World
[image: Performance Marketing World] Are your consumers really telling you the truth …or just what they think you want to hear? In a new piece

Split Second Research | 10 Years of Innovation
Split Second Research Turns 10! 🎉 A decade of innovation, resilience, and groundbreaking achievements! As we celebrate our 10th anniversary, we’re proud to share some