Many of our clients have built up a rich body of research over time. A common question we hear is how to get more value

If you’re a brand manager, you may plan carefully, but a lot of how you work day to day probably comes down to habit and

Well yes, as a matter of fact, everyone is There’s no shame in it. We’re all biased in some way or another, although understandably we’d

The idea of synthetic respondents in market research arises from a desire to simulate human responses using artificial intelligence. Instead of collecting data from real

[image: Performance Marketing World] Are your consumers really telling you the truth …or just what they think you want to hear? In a new piece

Recently, we at Split Second Research undertook a tongue-in-cheek study, commissioned by Aldi, that delved into the phenomenon of beer-spilling during England football matches. The results? Both amusing and revealing, particularly for those interested in market research.

Danielle Blugrind, in an interview with Kadence International, gets it spot on when talking about reasons for doing market research.