Explore our work in action
Naming a brand is harder than it looks. A London-based branding agency was restructuring and needed a new name, one that could carry real meaning across six brand values and
A leading fast-food chain was planning to launch a new CSR initiative and had developed a nationwide communications campaign across 450+ UK outlets, including menus, banners, and table cards. The board was fully supportive, the initiative seemed like a natural fit for
OCBC wanted to show its customers, and potential customers, that it really understands their needs. The task was to develop a
When a fragrance design company was commissioned to develop a new scent for a fabric conditioner, the brief quickly expanded beyond the fragrance itself.
The client wanted to refine the formula and refresh the imagery used in
In China’s beer market, two important features shape premium positioning: local expectations and brand heritage. The client wanted to understand how their Western beer brand was being perceived in the
A series of financial scandals in the Australian banking sector in 2016, included scrutiny over insurance selling, alleged market manipulation, foreign exchange conduct, and financial advice breaches. Trust in
The conversion journey is often overlooked when it comes to market research, yet it can provide valuable insights to improve your business.
For a dental practice offering implants, understanding this
Coca-Cola have historically been resistant to promotions for fear that they can adversely affect their brand.
However, Coca Cola’s previous market research and planning had suggested
A leading mineral water brand is known for its natural heritage, high mineral content and origins from the mountains. Nature, freshness and purity are key brand attributes.
Whilst undergoing a brand refresh, the