Inside the Mind of a Brand Manager: Find out how your instincts shape the way you work

If you’re a brand manager, you may plan carefully, but a lot of how you work day to day probably comes down to habit and instinct.

We’ve just launched a new quiz “What Kind of Brand Manager Are You?”. It’s for brand managers who want a clearer picture of how they tend to think, behave, and make choices at work. It’s quick to take, easy to follow, and can highlight things people already sense about themselves, but haven’t quite put into words yet.

We built this survey because most research asks people to slow down and think everything through. Real working life doesn’t usually work like that. How we collaborate, react to change, or approach problems is often automatic.

So, this survey does the opposite.

It uses our range of implicit response tests, built on years of development and scientifically backed methods. There are no right or wrong answers, and the key is not to think too hard. It’s also a live example of how we design surveys that go beyond surface-level answers.

How does it work?

By asking you to respond quickly, there’s less time to overthink or edit your answers. What comes through instead is a more natural picture of how you approach things like teamwork, risk, and innovation.

Using established statistical techniques, we clustered responses into six core Brand Manager types, with more detailed combinations based on implicit and explicit responses.

You’ll discover :

What really drives you at work

How you approach decisions and change

Where your natural strengths lie

Areas you might want to work on

You’ll also get a feel for what implicit, behaviour-led research looks like in practice.

Take the quiz below to get your personalised persona card and better understand how you tend to work.

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