If you’re a brand manager, you may plan carefully, but a lot of how you work day to day probably comes down to habit and instinct.

We’ve just launched a new quiz “What Kind of Brand Manager Are You?”. It’s for brand managers who want a clearer picture of how they tend to think, behave, and make choices at work. It’s quick to take, easy to follow, and can highlight things people already sense about themselves, but haven’t quite put into words yet.

We built this survey because most research asks people to slow down and think everything through. Real working life doesn’t usually work like that. How we collaborate, react to change, or approach problems is often automatic.

So, this survey does the opposite.

It uses our range of implicit response tests, built on years of development and scientifically backed methods. There are no right or wrong answers, and the key is not to think too hard. It’s also a live example of how we design surveys that go beyond surface-level answers.