implicit reaction test (IRT) Archives

The role of working memory in intentions to purchase: A case study on menu design

Leave a Comment / Blog / By Geraldine Trufil

Of all the marketing decisions that
fast food restaurants face, the design of the menu is not often thought to be
the most important. Yet, the constraints on the design of a menu are numerous
and often pull in opposite directions. So, getting it right can be an enormous challenge.

How do respondents feel after taking an implicit reaction time survey?

Leave a Comment / Blog / By Geraldine Trufil

We always like to finish a survey by asking respondents about their experience of its implicit elements. In our most recent survey, 80% thought the implicit element was “enjoyable” or “very enjoyable”. For many, they found the survey to be “innovative” and “different”, it was “not the usual kind of survey” and hence a “nice alternative” to traditional surveys. Some respondents even believed that “all surveys should be in this format”.

Getting insights from data – getting to the “why?”

Leave a Comment / Blog / By Geraldine Trufil

You may have read about the now famous story of Herman Miller’s Aeron office chair. He developed the chair through the cycle of development, market research, more development, more market research, and so on.

Implicit Research in a Split Second with our IMPRESS Platform

Leave a Comment / Blog / By Geraldine Trufil

The IMPRESS platform is used for implicit research in creating implicit reaction time tests in market research and for other research areas too, such as voting preferences, and social attitudes like racial bias, gender bias, and so on. Online, objective and cost-effective, implicit tests capture immediate, and intuitive responses to brands, packaging, product claims, advertising evaluation, brand tracking, brand positioning, new product development, and a vast array of other marketing related outputs.