We always like to finish a survey by asking respondents about their experience of its implicit elements. In our most recent survey, 80% thought the implicit element was “enjoyable” or “very enjoyable”. For many, they found the survey to be “innovative” and “different”, it was “not the usual kind of survey” and hence a “nice alternative” to traditional surveys. Some respondents even believed that “all surveys should be in this format”.
The main themes behind respondents’ feedback:
1. Fun and engaging
Respondents reacted positively to these attributes: “Fun to do”, “send me more”, “loved it”, “excellent”, “entertaining and friendly”, “a good experience”, “cool and enjoyable”, “interactive, “innovative”, “unique”, “a nice twist”, “like playing a game”, “aroused my curiosity”.
When respondents find a survey interesting and engaging, they are more likely to offer their true feelings.
2. Better than traditional surveys
Respondents reacted positively to these attributes: “Not too wordy”, “less overwhelming and tiring”, “better than most surveys”, “better than multiple-choice questions”, “doesn’t beat about the bush”, “not too long”, “unlike open-ended questions, which are hard”.
Traditional surveys can be very lengthy and demanding, and hence less engaging.
3. I don’t understand how it works
Respondents reacted positively to these attributes: “I didn’t understand the purpose”, “I don’t understand what it does”, “what was the point?”.
When respondents can’t work out exactly what you are asking, they have no incentive or opportunity to fake their responses.
4. It was quick
Respondents reacted positively to these attributes: “It was very fast”, “not too long”, “reasonable length”, “easy to do”, “not difficult”, “short and sweet”, “more like this please”.
Implicit reaction time tests/surveys are quick and easy to do. This makes it easier to recruit respondents than lengthier, traditional surveys.
For more information on who we are and how our implicit testing works visit: https://splitsecondresearch.co.uk/aboutus/
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