In Memory Before the Video Played: Measuring the Impact of a Telecom Brand’s Serie A Sponsorship
Sponsorship ROI is one of the most contested measurement challenges in marketing. When a brand invests in the
July 8, 2026
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Our blog
Crossing the Atlantic: How a Five-Platform Pack Testing Study Identified the Right Design for a US Market Launch
A product that performs well in one market does not automatically translate to another. The visual language of packaging, the colours that signal quality, the
July 3, 2026
From 2 Months to 2 Weeks: What a packaging study 10 years ago tells us about where consumer research Is heading
A decade ago, a global cosmetic brand approached Split Second Research with a competitive problem that their existing research could not solve.
June 30, 2026