Telecom Sponsorship
In Memory Before the Video Played: Measuring the Impact of a Telecom Brand’s Serie A Sponsorship
Sponsorship ROI is one of the most contested measurement challenges in marketing. When a brand invests in the
July 8, 2026
Explore our work in action
Pharma Packaging
Crossing the Atlantic: How a Five-Platform Pack Testing Study Identified the Right Design for a US Market Launch
A product that performs well in one market does not automatically translate to another. The visual language of packaging, the colours that signal quality, the
July 3, 2026
cosmetic brand
From 2 Months to 2 Weeks: What a packaging study 10 years ago tells us about where consumer research Is heading
A decade ago, a global cosmetic brand approached Split Second Research with a competitive problem that their existing research could not solve.
June 30, 2026
automotive brand
Three Ads, Three Reactions: What Implicit Testing Reveals About Creative
In 2017, we ran an implicit study on three ads for a major automotive company.
Same brand. Different models. Very different results.
June 24, 2026
email marketing
Understanding Emotional Response to Email Marketing
Email marketing is one of those things every brand uses, but very few understand what it actually does to their brand. Some emails feel engaging and
June 9, 2026
european football TV
Predicting audience demand for European football: Insights for a Scandinavian TV channel
A Scandinavian TV channel was looking at acquiring broadcast rights across several European football leagues and needed to know which ones were actually
May 25, 2026
RNLI Charity
RNLI Charity Branding: Testing a new Logo and Tagline
When UK legislation changed to require active opt-in for marketing communications, RNLI faced more than a compliance question. They saw an
May 18, 2026
King’s favour wine
Turning Product Quality into Value for King’s Favour Wine
King’s Favour was winning blind tastings. Regular drinkers consistently rated it ahead of other wines in the category, so the quality was there, but you wouldn’t have known it from the shelf price or the way
May 12, 2026
MTV Channel
Rethinking What “Losing Relevance” Really Meant for MTV
By 2010, the media landscape was moving fast. New digital music channels were emerging, and MTV was picking up an uncomfortable signal from conventional
April 29, 2026