
The Three Pain Points of Commissioning Market Research
When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a
Narrowing the “truth gap”
If there is a large TRUTH GAP between what people tell us and how they behave; this presents a significant risk for market researchers.
Using our Implicit market research tools and techniques, we uncover a better understanding of consumers’ emotions, intuitions, and gut-feelings which can narrow the truth gap.

Find out which pack design will work better with your audience.

Our brand positioning technology will identify your strengths and weaknesses in the market.

Assess the effects of in-store promotions on the perception of your brand and intention to purchase.

Use implicit tests to determine the opportunities and risks that come with a new product.

Discover how implicit reaction tests can predict which digital ads will be the most successful and why.

Discover how political polls can be predicted more accurately with the use of implicit tests.

Employ implicit reaction time testing to know how your audience really feels about your ad.

Discover how consumers really feel about each of your product claims.

When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a

There’s a gap in most markets that doesn’t show up in product specs or competitive audits. It lives in the consumer’s mind, and it is the space between what people are looking for from a brand and what they actually perceive the brands around them to deliver.
That gap is called a brand gap, and finding it is

We are pleased to announce a strategic partnership between Split Second Research (UK) and On-Target Marketing Solutions for Asia-Pacific.
Dr. Salim Khubchandani, who leads On-Target Marketing Solutions