AI & Market Research
Long before AI became a mainstream topic, I was a protégé of Professor Igor Aleksander in the Neural System Lab at Imperial College, London University. This was during the same period when pioneers such as Geoffrey Hinton, Dave Rumelhart, and John Hopfield were making groundbreaking advances in machine learning and neural networks.
Large Language Models (LLMs), neural networks, and implicit reaction time tests share a common foundation: associative learning.
At Split Second Research, we’ve created an AI platform that goes beyond traditional research. It enables us to:
We are currently offering this service as part of our standard research offering. We have several interesting case studies which we have put together with a description of the AI app (with a brief introduction to neural networks). This six-page report can be obtained on request via the contact form.
You can request the report here via our contact form.
Complete an enquiry form to arrange a meeting with us:
Lyle’s Golden Syrup has always had a taste that people struggle to put into words. It’s familiar and comforting, but hard to describe. So instead of asking people to explain it, we let their brains do the talking.
A series of financial scandals in the Australian banking sector in 2016, included scrutiny over insurance selling, alleged market manipulation, foreign exchange conduct, and financial advice breaches. Trust in
If you’re a brand manager, you may plan carefully, but a lot of how you work day to day probably comes down to habit and