Narrowing the “truth gap”
If there is a large TRUTH GAP between what people tell us and how they behave; this presents a significant risk for market researchers.
Using our Implicit market research tools and techniques, we uncover a better understanding of consumers’ emotions, intuitions, and gut-feelings which can narrow the truth gap.
Find out which pack design will work better with your audience.
Our brand positioning technology will identify your strengths and weaknesses in the market.
Assess the effects of in-store promotions on the perception of your brand and intention to purchase.
Use implicit tests to determine the opportunities and risks that come with a new product.
Discover how implicit reaction tests can predict which digital ads will be the most successful and why.
Discover how political polls can be predicted more accurately with the use of implicit tests.
Employ implicit reaction time testing to know how your audience really feels about your ad.
Discover how consumers really feel about each of your product claims.
The idea of synthetic respondents in market research arises from a desire to simulate human responses using artificial intelligence. Instead of collecting data from real
Ambivalence When Love and Hate Collide Contact our team Psychologists have long suspected that the human mind can be home to some awkward roommates –
[image: Performance Marketing World] Are your consumers really telling you the truth …or just what they think you want to hear? In a new piece
