Inside the Mind of a Brand Manager: Find out how your instincts shape the way you work
If you’re a brand manager, you may plan carefully, but a lot of how you work day to day probably comes down to habit and
December 17, 2025
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Our blog
When it comes to research, is everyone biased?
Well yes, as a matter of fact, everyone is There’s no shame in it. We’re all biased in some way or another, although understandably we’d
December 5, 2025
Market Research with Human and Synthetic Respondents
The idea of synthetic respondents in market research arises from a desire to simulate human responses using artificial intelligence. Instead of collecting data from real
October 14, 2025